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DenTek ‘Tooth Fairies’ embark on nationwide college tour to promote good oral hygiene
MARYVILLE, Tenn. — Oral care company DenTek is giving college students nationwide the opportunity to walk down memory lane when they receive a visit from the tooth fairy this fall. In support of its third annual Tooth Fairy Tour, DenTek is sending out a team of Tooth Fairies to continue to promote good oral hygiene amongst college students.
Starting Thursday, a team of DenTek Tooth Fairies will set out on a nationwide college tour, visiting millions of students on more than 40 different campuses. The DenTek Tooth Fairy teams will be handing out floss pick samples on each campus and encouraging students to enter the “#GoFlossYourSelfie” Instagram contest.
In order to enter the contest, students will need to take a “selfie” with their DenTek product and upload the picture to Instagram with the hashtag #GoFlossYourSelfie, as well as their school’s hashtag. The students also have to follow DenTek on Instagram to be entered to win. DenTek will award the winner from each college with a $100 Visa gift card. Plus, there will be additional prizes for students that take a selfie on the spot and show it to a tooth fairy team member.
In recent years, it has been found that more than two-thirds of college students suffer from oral diseases. Dental professionals agree that the most common causes for these oral diseases are diet and lifestyle.
“DenTek wants to help college students clean and protect their smiles and will send its tooth fairies out to campuses nationwide for the third annual Tooth Fairy Tour to remind students to floss the teeth they want to keep” stated Rachel Scharfman, DenTek brand director. “Our tooth fairies are excited to reinforce the importance of developing good oral health habits and hand out floss picks and coupons at each stop along the way.”
In addition to college campus stops, the tooth fairy teams will also be stopping by the tailgates of some of the biggest football rivalries in the nation.