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Kroger kicks off annual #SharingCourage campaign for breast cancer awareness

BY Michael Johnsen

CINCINNATI — Kroger on Thursday kicked off its annual #SharingCourage campaign, asking customers to join in the fight against breast cancer by taking action online and in local communities.

 
Customers are invited to visit www.sharingcourage.com where they can find stories of courage shared by Kroger associates and breast cancer survivors and ways to get involved in their communities.
 
"You know having breast cancer is not easy. Talking about it is not easy. Living through it is not easy.  But when you get together with a group of women that have been through it, you know that you'll get through it. It gives you hope," said Liz Truppa, a Fry's Food store manager and breast cancer survivor. "Sharing Courage is just that: it is sharing the courage that it takes to get through breast cancer."
 
Kroger's family of stores and supporting partners together committed $3 million towards breast cancer research, detection and treatment this year. Since 2006, Kroger and its partners have donated more than $27 million to the fight.
 
Earlier this week, the company lit its headquarters building pink with Yoplait, Kroger's Friend in the Fight against breast cancer for five years. During the month of October, Kroger and Yoplait together will donate $1 to the American Cancer Society (up to $20,000) for every tweet or Facebook post that uses #SharingCourage and #FriendsInTheFight.
 

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Prestige Brands launches PediaCare Smooth Melts

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands on Thursday introduced PediaCare Smooth Melts, chewable, cherry tablets containing acetaminophen designed to make it easier for children to take their medicine. 
 
“Not only do children have more taste buds than adults, they are also extremely sensitive to bitter flavors often found in many medications,” said David Hill, a pediatrician and Prestige spokesman. “Kids are often fearful of taking medicine, because of the taste. PediaCare Smooth Melts is great-tasting and effective, so there will be less resistance to getting a child to take the medicine he or she needs to receive relief. This means less stress for both the child and caregiver.”
 
“We continue to work tirelessly to improve our product portfolio by sourcing the best-tasting ingredients we can find and investigating unique forms and flavors," said Mark Warrington, Prestige director product development. 
 
PediaCare Smooth Melts are currently available at Rite Aid locations nationwide and on Amazon.com. Each bottle of PediaCare Smooth Melts contains 24 chewable tablets. Caregivers simply determine proper dosage of the pre-scored tablets by reviewing the dosing chart on the package. And by having a convenient bottle, the caregiver can easily store any extra half tablets (if necessary).
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SpermCheck launches FDA-approved at-home screening test

BY Michael Johnsen

CHARLOTTESVILLE, Va. — SpermCheck on Thursday launced SpermCheck Fertility, an FDA-approved at-home screening test that determines with 98% accuracy whether a man has a normal or low sperm count. Results are available in as little as 10 minutes. 
 
"Now there is something for the male half of the equation," said Ray Lopez, CEO of SpermCheck. "The tests use the same principles and are as simple to perform as a home pregnancy test. With the high incidence of infertility coupled with reports of declining sperm counts globally and a low incidence of male testing, couples may now obtain crucial information on male fertility status in privacy at home."
 
Infertility affects nearly 7 million couples every year in the United States. Up to 50% of conception issues are directly related to the male, and most of those issues are due to low sperm count, the company stated.  
 
SpermCheck Fertility is currently available in the United States at Walgreens, Meijer, Rite Aid and CVS stores nationwide and online. Suggested retail price is $39.99. 
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