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Kroger analyzes loyalty card data to customize coupons

BY Jenna Duncan

CINCINNATI Kroger, working with the data collection and marketing company dunnhumbyUSA, which it co-owns, has started to directly target its customers with personalized coupon offers based on their shopping trends using Kroger’s loyalty card program.

While other grocery stores have long used a system that printed coupons related to customer purchases at check-out, dunnhumbyUSA analyzes shopping habits and also supports them with customer interviews in order to come up with strategies for sending out direct marketing coupons, promotions, and product placement and pricing.

“This level of personalization is a direct link to our customers no other U.S. grocery retailer can replicate,” Kroger CEO David Dillon said to investors Dec. 9.

More than 55 million people have signed up for Kroger loyalty cards in the 10 years the store chain has offered them.

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Weis names David Hepfinger to serve as CEO

BY Michael Johnsen

SUNBURY, Pa. Weis Markets on Monday named David Hepfinger, 50, to the additional post of CEO, succeeding Norman Rich, who is retiring.

“This has been a carefully planned succession,” said Jonathan Weis, Weis Markets’ vice chairman. “Since joining our company in February, Dave has had an enormous impact on our company. He is a highly respected executive with broad-based operational experience and he excels at developing and managing a growing and diverse organization in a fast-moving retail environment. In the coming years, he will oversee the development and execution of our strategic growth and go-to-market initiatives.”

Hepfinger, now president and CEO, was Weis’ president and COO prior to the announcement. 

He will report to Weis Markets’ chairman Robert Weis and vice chairman Jonathan Weis.

Prior to joining Weis Markets, Hepfinger was senior vice president of retailing and administration at Price Chopper, a 116-store supermarket chain based in Rotterdam, N.Y.

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Spartan offers gas for $0.99 per gallon to shoppers who spend $100 or more

BY Michael Johnsen

GRAND RAPIDS, Mich. Spartan Stores offered shoppers 10-year-old gas prices—$0.99 per gallon—for people who spent more than $100 on groceries at more than 30 designated Spartan Stores flying under the D&W Fresh Markets and Family Fare banners this past Sunday through Tuesday, a local daily reported Saturday.

“It’s one area where we can continue to offer consumers value and build their loyalty,” Jeanne Norcross, Spartan Stores spokeswoman, told the Grand Rapids Press.

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