KRAVE aims to spread the #jerkylove among millennials
SONOMA, Calif. — As sales of jerky continue to explode, especially among millennials, a leading brand is launching a national bus tour to spread more #jerkylove.
Just in time for summer, KRAVE will be satisfying consumers' taste for adventure and breaking new ground with the inaugural KRAVE Better Tour.
Over the next six months, the KRAVE Better Airstream will hit 36 different destinations with the largest meaty mobile tour ever spreading #jerkylove across the country, making stops at music and culinary festivals, fitness events and more. The tour will serve to fuel guests with its all natural, gourmet inspired beef, turkey and pork jerky and will introduce newly launched culinary curated creations from KRAVE. Fans can follow the KRAVE Better Tour and get more information on where they can get their next protein pick-me-up by using #kravebetter.
"With so many events happening this summer, we're excited to get the KRAVE Better Tour in motion and meat our fans across the nation," said KRAVE Director of Field Marketing, Lexie Brodhun. "We're on a mission to encourage consumers to 'Snack Better' and KRAVE's good source of protein and elevated snacking approach makes it the perfect go-to bite for people at concerts, football games and more. Our KRAVE Better Tour will fuel them with the best so they can make the most out of their summer."
Consumption of meat snacks — often dehydrated salted meats like jerky — have increased by 18% among adults over the last five years, according to research firm NPD. And millennials, in particular, are more likely than any other age group to munch on meat snacks throughout the day, the data show.
KRAVE products are sold at drug stores and retailers nationwide.
Heluva Good! brings new heat to dairy case
LYNNFIELD, Mass. — A major brand in the snacking category is adding some heat to the dairy case.
Heluva Good! is launching a new limited edition dip called Heluva Good! Dip Flavored with TABASCO. The new flavor features the peppery punch of TABASCO brand Original Red Sauce. The new dip also combines the iconic flavor of TABASCO brand seasoning with rich, creamy sour cream to create a bold flavor that livens up any snacking occasion.
"Big, bold flavor is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavor to the dairy case," said Jason West, McIlhenny Company chief marketing officer. "As we head into the summer BBQ season, we look forward to seeing all of the ways consumers put this dip to use."
Heluva Good!'s existing dip varieties include Bacon Horseradish, Bodacious Onion, Buttermilk Ranch, French Onion, Jalapeño Cheddar and White Cheddar & Bacon.
Heluva Good! is part of the HP Hood LLC family of brands. Heluva Good! products are available in the dairy cases of retailers throughout the Northeast, Southeast and Midwest (to the Rockies) and all of Canada.
Oprah Winfrey to launch food product line
Oprah Winfrey has quietly filed federal paperwork to secure trademarks over a cornucopia of foods under the name Oprah’s Kitchen, according to a report from the New York Daily News. The paperwork suggests Winfrey is considering putting her name on processed and preserved foods, juices, water and energy drinks, among others. (New York Daily News)