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Kraft’s new Crystal Light Liquid packs taste without the calories

BY Jason Owen

GLENVIEW, Ill. — Kraft Foods announced this week a new addition to its Crystal Light line of low-calorie drink mixes, Crystal Light Liquid. Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine-free, gluten-free, sugar-free and has zero calories.

"We’ve found that women are tired of choosing between taste or calories," said Adam Butler, senior brand manager for Crystal Light. "With Crystal Light Liquid, our new zero-calorie drink option, women can finally have it all — all of the flavor, but without the calories."

 

Crystal Light Liquid is available in six flavors: strawberry lemonade, blueberry-raspberry, iced tea, mango-passionfruit, peach bellini, and pomtini.

They are available in resealable, 24-serving bottles in mass market and grocery stores nationwide.


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Sargento Foods, Cheryl Burke promote healthy snacking

BY Alaric DeArment

PLYMOUTH, Wis. — A two-time winner of "Dancing with the Stars" and a food product manufacturer have a deal to promote healthy snacking options for women.

Sargento Foods hired Cheryl Burke to help share snacking tips and promote a new "Smart Snacking" website designed to help women build wholesome snack pairings and change their snacking routine. A recent survey by Shape Magazine indicates that 93% of women snack at the office, but 79% are unhappy with the options they have. Meanwhile, a panel convened by the magazine found that 60% of women regret their workday snack choices.

"Women who are always on the go want snacks that are wholesome, satisfying and convenient," said Burke, who is currently preparing for the 16th season of "Dancing with the Stars. "Snacking is a part of my daily routine because I’m always racing to rehearsal, dance performances and photo shoots. It’s important to keep my energy up."


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Häagen-Dazs introduces Italian-inspired gelato

BY DSN STAFF

OAKLAND, Calif. — Häagen-Dazs is starting off the warmer months with the debut of ice cream’s lighter, refreshing cousin, gelato. Available nationwide in April, Häagen-Dazs gelato will be offered in seven Italian-inspired flavors: stracciatella, sea salt caramel, dark chocolate chip, vanilla bean, cappuccino, limoncello and black cherry amaretto.

"Leisurely strolls through the piazza at dusk, an appreciation of centuries old craftsmanship, and a love of food that borders on obsession — these are the essential Italian moments we had in mind when creating Häagen-Dazs gelato," said Cady Behles, Häagen-Dazs brand manager. "As the first super premium national brand to offer gelato, we wanted to make sure we got every detail exactly right by providing those who know and love our brand with the perfect expression of the Italian experience."

All gelato flavors will be sold in 14-oz. cartons with a suggested retail price of $4.79, and the sea salt caramel and vanilla bean varieties also will be available in 3.6-oz. cups for a suggested retail price of $1.49.


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