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Kraft welcomes new president

BY Anna Mcgrath

NORTHFIELD, Ill. Kraft Foods announced that W. Anthony Vernon will become president of Kraft Foods North America, commencing mid-August.

Vernon will take the place of Rick Searer, who will retire this September after nearly 30 years with the company. Prior to joining Kraft, Vernon was employed by the private equity firm Ripplewood Holdings, followed by Johnson & Johnson. Vernon is a 26-year veteran of the healthcare industry.

“Tony has an impressive history of building and sustaining iconic consumer brands,” said Irene Rosenfeld chairman and CEO at Kraft. “His strong track record of growth through consumer-driven innovation, world-class marketing and strong retail relationships will help to further accelerate our business performance.”

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Eukanuba launches iPhone application

BY Allison Cerra

DAYTON, Ohio Want to know the best parks to take a four-legged friend? There’s an app for that.

Eukanuba, a Procter & Gamble pet food manufacturer, announced Tuesday the launch of its Apple iPhone application, Eukanuba OFF LEASH. Users simply tap into the “Locate Me” feature and within seconds, the five nearest dog parks will populate the screen, complete with a map and driving directions. In addition to finding dog parks for man’s best friend, users can access Eukanuba TV 24-hours a day and see original content that is all-things-dog, including “Planet Puppy,” “Champions and Heroes,” “Eukanuba Legacy” and more.

“Eukanuba OFF LEASH makes it easier and instantaneous for on-the-go pet owners to enjoy the outdoors and be active with one of their best friends – their dog,” said Dave Minifie, Eukanuba associate marketing director. “Everyone here at Eukanuba is passionate about dogs and their overall wellness, and because of that, we work hard to ensure we’re continually offering innovative and premium pet care products to meet the needs of our consumers.”

The Eukanuba OFF LEASH iPhone application can be downloaded for free at www.eukanuba.com. The application is available for all iPhone and iPod Touch users. OFF LEASH fans also are encouraged to share their favorite dog parks so that they are added to the evolving park database. Eukanuba will refresh the database with new dog parks every two-to-three weeks.

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Gabrielle Reece to be featured in PureVia print ads

BY Allison Cerra

CHICAGO Whole Earth Sweetener Co. announced health icon and beach volleyball champion Gabrielle Reece will be featured au naturale in bold print advertisements for its all-natural product.

The company’s natural sweetener, PureVia, hit store shelves in late 2008, and is now available in the sweetener aisles of grocery and mass merchandise stores across the United States.

“Gabrielle proves in this campaign that natural is beautiful,” said JJ Betts, PureVia brand director for Whole Earth Sweetener Co. “Gabrielle’s dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia.”

PureVia advertisements showing Reece painted in stevia leaves will appear in prominent women’s lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie.

Suitable for diabetics and individuals with gluten allergies, PureVia is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively.

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