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Kraft taps Clarke, former Coca-Cola exec, to head European operations

BY Jenna Duncan

ZURICH, Switzerland Kraft Foods has names Michael Clarke to leads its European division as president, reports said Monday.

Clarke has served as an executive for Coca-Cola Co. for more than a decade. His most recent title was president of the Coca-Cola Northwest Europe, Nordics business unit.

At Kraft, Clarke will oversee the Kraft Europe operation and report to Irene Rosenfeld, Kraft chairman and chief executive officer. The position of president has been vacant since this summer.

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Party Beans lets online shoppers design and send candy tins as inexpensive holiday gift

BY Melissa Valliant

FAIRFIELD, Calif. A brand new startup called PartyBeans was launched Thursday and allows users to inexpensively create, personalize and ship their own JellyBelly, mints or gum tin. The site provides Christmas images or graphics for other special holidays, including birthday, anniversary, Hannukah, New Year and graduation, or users can upload their own photos, logos or images.

The tins can also fit a few lines of text, so designers can include a message, and they can be filled with either a mix of various JellyBelly flavors, or one or two flavors selected by the creator. The finished product will barely affect buyers’ wallets, costing a minimum of $5, shipping included.

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Delhaize makes Stefan Descheemaeker new CFO

BY Melissa Valliant

BRUSSELS, Belgium Major food retailer Delhaize last week announced the hiring of Stefan Descheemaeker as its new CFO, effective Jan. 5.

Forty-eight-year-old Descheemaeker previously worked for Anheuser-Busch InBev, the world’s largest brewer, spending the past 12 years witnessing its growth. Initially known as Interbrew when Descheemaeker joined the company in 1996, the brewer has only recently become Anheuser-Busch Inbev. It merged with Brazil’s AmBev in 2004 and bought Anheuser-Busch this year.

Pierre-Olivier Beckers, Delhaize’s president and chief executive officer, expects Descheemaeker’s experience in Europe and North America to benefit the company. Descheemaeker will be replacing Craig Owens, who left Delhaize in September.

 

“Stefan’s leadership and drive are outstanding. He has large general management experience on both sides of the Atlantic and extensive financial know-how,” Beckers said.

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