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Kraft Singles unwraps magic of Disney on Ice

BY Allison Cerra

GLENVIEW, Ill. — Kraft Singles has partnered with Disney On Ice by offering consumers a chance to get a pair of discounted tickets to touring Disney on Ice shows.

Now through May 31, any Kraft Singles wrapper can be redeemed for a pair of 50%-off tickets to any of the five touring shows, including Disney-Pixar’s "Toy Story 3" and "Princess Wishes."

Kraft Singles wrappers can be directly redeemed at the show’s box office, mailed directly to the venue box office or mailed to Disney On Ice’s customer service center.

Complete details are available at DisneyOnIceOffer.com.

"Whether it’s a meal or a fun activity, parents are still looking for good value options that can please the whole family," said Sherina Smith, senior brand manager at Kraft Singles. "This partnership brings tremendous value to consumers simply for enjoying a product they already love."

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Tea Forte introduces herbal retreat relaxation line

BY Allison Cerra

CONCORD, Mass. — A global luxury tea brand has launched a line of organic, culinary-inspired blends.

Tea Forte’s herbal retreat relaxation teas are caffeine-free beverages designed to relax the body and mind. In addition to being organic, the teas are packaged in recyclable, air-tight EnviroTins, with each tin containing eco-friendly, biodegradable, full-leaf sachets made of GMO-free corn silk.

The teas are available in mojito marmalade, apricot amaretto, blueberry merlot, kiwi lime ginger and cherry cosmo, and carry a suggested retail price of $8.95.

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Bolthouse Farms looks to increase snacking on baby carrots

BY Allison Cerra

BAKERSFIELD, Calif. — Bolthouse Farms is tackling junk food with a new campaign for its baby carrots.

In conjunction with the growers alliance A Bunch of Carrot Farmers, Bolthouse Farms kicked off its Eat ‘Em Like Junk Food campaign, which markets the wholesome snack by playfully mocking the marketing of junk food items.

The initial test effort of the campaign was kicked off last September in Syracuse, N.Y., and Cincinnati.

To further extend its campaign, Bolthouse Farms also utilized a football playoff promotion, the company said. As of mid-January, consumers will find football-branded 28.8-oz. bags of baby carrots in Walmart, Meijer, H-E-B, Price Chopper and OK Grocery stores across the country.

 

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