Kraft says it may cut hundreds of jobs at North American operations
CHICAGO Kraft Foods will be announcing closings to operations at many of its plants in North America, the company has said. Kraft has said that the move will be undertaken in an attempt to cut overhead, and will result in the termination of several hundred jobs.
Sources said that this will affect about one percent of the company’s work force in North American. The cuts will happen across the United States and potentially at plants in Canada, too, a spokesman from Kraft told the media.
At the close of last year, Kraft employed 41,000 in the United States and the Canadian press has reported that about 7,000 people are currently employed by Kraft in Canada.
Ferrero to sponsor ‘Desperate Housewives’ on British TV
LONDON Candy maker Ferrero is slated to become a sponsor in the United Kingdom of the popular U.S. TV drama, “Desperate Housewives,” the company said this week.
Ferrero will use its sponsorship to promote its Euro-style snack bar, Kinder Bueno, and its boxed chocolate line. Episodes airing before the Christmas holiday will feature drops about Ferrero producst, such as the Ferrero Collection, Ferrero Raffaello, Ferrero Rondnoir, and the company’s signature Ferrero Rocher chocolate bites, the company has said.
During the 2009 TV season, “Desperate Housewives” will also carry idents for Kinder Bueno, the company said. Ferrero also has released a new white chocolate Kinder Bueno bar, available only in the UK.
Ferrero chocolate candies are available at hundreds of grocery, drug, mass and other retail stores across the United States.
Bud Light boasts superior ‘drinkability;’ takes on Miller Lite
CHICAGO Anheuser-Busch has launched a new tagline for its classic light beer, Bud Light: “The difference is drinkability,” the company has said.
A-B is putting $50 million behind its new campaign and touting Bud Light just in time for football season. The campaign is aimed at Bud Light fans and will run through fall and winter until the first quarter of 2009. New impressions will be released around Super Bowl, the company has said.
The “drinkability” tag challenges Miller Lite’s catchphrase, “The world’s most refreshing beer.”
So far, A-B’s numbers have been good following its merger with European beverage giant InBev. Bud Light’s sales increased 2 percent across drug and mass outlets, excluding Wal-Mart, according to data released by Chicago-based market research company, Information Resources Inc.