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Kraft rolls out Philadelphia Cooking Creme

BY Allison Cerra

NORTHFIELD, Ill. — Kraft is taking a cream cheese brand to new heights with the introduction of a spoonable, easy-to-blend cooking cream.

Kraft said its new Philadelphia Cooking Creme takes on the challenge of replacing bland ingredients in everyday dishes with the creamy taste of Philadelphia. Available in four varieties — Italian cheese and herb, savory garlic, original and Santa Fe blend — the cream packs a punch that will "wow" the whole family, Kraft said.

Philadelphia Cooking Creme is packaged in rectangular, easy-to-open 10-oz. tubs and can be found in the cream-cheese section at leading grocery stores nationwide in early 2011.

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Dr. Siegal’s Cookie Diet expands portfolio with liquid energy shot

BY Allison Cerra

VIENNA, Va. — Dr. Siegal’s Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

The Dr. Siegal’s Energy caffeine supplement is intended to provide quick energy for anyone, including those who follow a weight-loss or weight-maintenance diet, the company said.

Dr. Siegal’s Energy caffeine supplement will roll out at select retailers this month and soon will be in stores nationwide.

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StarKist appoints new CEO

BY Allison Cerra

PITTSBURGH — A new leader has been named for a maker of shelf-stable seafood products.

StarKist named In-Soo Cho as president and CEO of the company. Prior to joining StarKist, Cho was the principal of his own consulting firm, Insight & Strategy, with a focus on consumer goods and the restaurant industry.

Cho will assume his new office on March 1.

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