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Kraft lowers coffee prices

BY Jenna Duncan

NEW YORK Kraft Foods announced Monday that it has lowered prices on Maxwell House and Yuban ground coffees in the United States.

Due to the falling price of green coffee, prices of Kraft’s coffee brands were lowered 6.5 percent. That means the average price of a standard 11 ounce to 13 ounce package will be reduced by around 20 cents, Kraft spokeswoman Bridget MacConnell said.

Earlier this year, coffee prices spiked due to rallying coffee futures markets, at one point hitting a record-breaking 10-year high in mid-February. But prices started to fall in late March and then traded sideways.

Kraft and competitor Procter & Gamble (Folgers Ground coffee) have lowered prices of their standard ground coffee brands. Additionally, Massimo Zanetti Beverage Group (Chock Full O’Nuts and Hills Bros.) has also decreased prices of its ground and roast packaged coffees.

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Exclusive earth-friendly coffee now at Wal-Mart

BY DSN STAFF

BENTONVILLE, Ark. Wal-Mart has launched six coffees under its exclusive Sam’s Choice brand. The new coffees will be available in stores this April at $5.88 for 10 oz. to 12 oz. bags and are part of the company’s “Earth Month” campaign.

The Sam’s Choice coffees include products that are Fair Trade and Rainforest Alliance Certified as well as organic. In addition, the coffees are roasted by Cafe Bom Dia, a Brazil-based company that measured, reduced and offset its emissions to become the world’s first CarbonNeutral roaster.

“We recognize our customers’ desire to buy products that have a positive environmental and social impact, and we are proud to offer an affordable line of coffee that is sourced and roasted with sustainability in mind,” said DeDe Priest, senior vice president and general merchandise manager for Wal-Mart. “For instance, if each of Wal-Mart’s 200 million shoppers bought one 10 oz. bag of Sam’s Choice Rainforest USDA Certified organic coffee, it would prevent 133 million pounds of fertilizers and chemicals from being released into the environment.”

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Frito-Lay, Strauss form joint venture to operate Sabra

BY Adam Kraemer

PURCHASE, N.Y. PepsiCo announced Monday it completed the formation of its joint venture with Strauss Group to operate hummus maker Sabra.

The venture, owned 50/50 by Pepsico’s Frito-Lay and Strauss, will make and sell dips and spreads, especially hummus—a spread made with mashed chickepeas, olive or sesame oil, and various spices—in the United States and Canada.

Sabra had 2007 sales of $65 million, and total U.S. sales of hummus last year were about $192 million, according to PepsiCo.

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