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Kraft Heinz targets small food brands with Springboard

BY Gisselle Gaitan

Kraft Heinz has launched Springboard, a platform dedicated to nurturing, scaling and accelerating the growth of disruptive US brands within the food and beverage space.

Springboard is seeking opportunities to develop brands with authentic propositions and inspired founders with one of the Chicago-based company’s four pillars that are shaping the food and beverage space, which are:

  • Natural and organic;
  • Specialty and craft;
  • Health and performance; and
  • Experiential.

Founds are encourages to continue leading their businesses with support and expertise from Kraft Heinz in go-to-market capabilities, research and development and consumer insights.

“We are committed to support and partner with teams that will impact the future of our industry,” Sergio Eleuterio, general manager, Springboard Brands said. “We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages.”

Springboard also is launching an incubator program focused on nurturing food and beverage startups at a pre-valuation stage in a 16-week spring in Chicago. Until April 5, the company will accept applications for first-to-market, disruptive food and beverage startups.

Those selected will have the opportunity to receive financial support to build brands and guidance to raise additional funding. The program also will provide participants with a collaborative work environment and invaluable business resources including dedicated workspace, state-of-the-art pilot plants and commercial kitchens at Kraft Heinz Innovation Center in Glenview, IL.

Additional information and applications for the incubator program can be found on Springboard’s website.

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Hostess launches individually wrapped cake slices

BY Gisselle Gaitan

Just on the heels of announcing new limited edition flavors of their CupCakes products, Hostess has announced plans to focus on their breakfast game by unveiling two new on-the-go innovations.

The Kansas City, Mo.-based company announced the launch of individually wrapped cake slices of two classic flavors:

  • Iced Lemon Cake contains real lemon juice and topped with lemon icing; and
  • Cream Cheese Pound Cake features a dense flavor of cream cheese.

“Our fans now have wider access to their favorite coffee shop-style cake slices,” Becky Logan, Hostess Brands’ brand director for breakfast, said. “This is the latest step in Hostess’ continuing focus on our growing breakfast business.”

Both items are available for purchase at convenience stores nationwide and are certified kosher. Further product information can be found on the company’s website.

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Ellio’s dives into the frozen breadsticks category

BY DSN STAFF

Best known for its line of frozen pizzas, Ellio’s has decided to expand its product offerings by introducing a line of frozen breadsticks. The two new flavors — cheesy and parmesan and garlic — will be served on the Mount Laurel, N.J.-based company’s four-cornered crispy crust.

Ellio’s breadsticks are made with 100% real cheese and contain no artificial flavors or preservatives, the company said. Each product will come in rectangular shape and in one-inch wide breakable slices.

“The frozen food sector continues to grow year after year. We’re incredibly excited to expand Ellio’s presence in the frozen food aisle with the launch of Breadsticks in two varieties that both adults and kids will love,” Bill Whalen, executive vice president of Dr. Oetker USA, the parent company of Ellio’s Pizza said.

The breadsticks must be baked in a conventional or toaster oven for 8 to 10 minutes until the cheese is bubbling and edges are slightly browned. Each box comes with 12 sticks, and they can currently be found in the freezer aisle in retailers such as Stop & Shop, Shoprite and Acme Markets.

“Sticking with the brand’s signature shape and classic crust, we topped with mouthwatering cheeses and seasonings that perfectly melts and oozes as it cooks.” Melissa Vesci, brand manager for Ellio’s Pizza, said.

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