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Kraft Heinz solves breakfast struggles with Just Crack an Egg

BY Gisselle Gaitan

Kraft Heinz is looking to help those in a bit of a breakfast rut find joy in the most important meal of the day, by unveiling their latest innovation — Just Crack an Egg. The product offers consumers an egg scrambled in just under two minutes. Coming in individual serving cups, the line contains a combination of diced vegetables, Oscar Meyer breakfast meat, Kraft Natural cheese shreds and Ore-Ida potatoes. All users need to do is crack a fresh egg into the cup, stir and microwave, the Chicago-based company said.

“We know that consumers aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” Greg Guidotti, head of marketing at Just Crack an Egg, said. “Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience and freshness. Just Crack an Egg bridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine, any day of the week…all with just the crack of an egg.”

Just Crack an Egg will come in four varieties which include:

  • Denver, which features mild cheddar cheese, onions, green peppers and diced potatoes;
  • All American, contains uncured bacon, sharp cheddar cheese and diced potatoes
  • Ultimate combines sausage, mild cheddar cheese, onions, green and red peppers and diced potatoes; and
  • Rustic features turkey sausage, mozzarella cheese, mushrooms, onions, red peppers and diced potatoes.

Just Crack an Egg is available for purchase in the egg section at stores nationwide for the suggested retail price of $2.49 per cup. Further product information can be found on the product’s website.

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Pampers goes the natural route with new diapers, wipes

BY Gisselle Gaitan

Pampers is offering parents the option to purchase diapers and wipes that fall into the natural category, without having to sacrifice. The Cincinnati-based company announced the launch of its first-ever diaper and wipe collection made with premium cotton, thoughtfully selected materials, stylish prints and protection that has become synonymous with the brand.

The Pampers Pure Collection came to fruition with the help of Sara Giovanni, a scientist who works at the Procter & Gamble-owned company, and couldn’t find exactly what she was looking for in a product.

“Parents rightfully expect it all, and yet when it comes to the diapers and wipes category, many have been forced to compromise,” E. Yuri Hermida, P&G NA VP of Baby Care, said. “We’ve talked to thousands of parents and heard that while today’s natural category diaper and wipe options provide certain qualities parents desire, they struggle to find a product that delivers the leak protection, style, and features they’re looking for in one complete package. In fact, of the 57% of moms who use natural products for their babies, only 3% buy natural diapers most often. We’re excited to extend our product offerings with our new Pampers Pure Collection to provide parents another trusted option for their babies.”

Pampers’ new products are made without chlorine, bleaching, fragrance, lotion, parabens, natural rubber latex and 26 other allergens identified by the European Union. All of the products are dermatologically tested, clinically proven to be hypoallergenic and safe for a baby’s skin, the company said.

The diapers also are independently reviewed and accredited as skin safe by the Skin Health Alliance and will come in fun prints that will feature llamas, corgis and sloths. Pampers Pure Aqua wipes are crafted with carefully-selected ingredients, including 99% pure water and a touch of premium cotton.

Pampers Pure Protection diapers are available online and at major retailers in sizes N to 5, for a suggested retail price of $11.99, while the Pure Aqua wipes retail for $5.97.

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Dove Chocolate adds almonds, cashews to lineup

BY Gisselle Gaitan

Fans of Dove Chocolate may have some new flavors to obsess over. The Hackettstown, N.J.-based company unveiled three flavors joining the company’s portfolio.

Joining the Dove Chocolate family are the cinnamon dusted dark chocolate almonds, sea salt dusted milk chocolate cashews and cocoa dusted dark chocolate cashews. Each of the treats contains the smooth texture of Dove Chocolate that consumers have come to recognize along with a kick of spice, the company said.

“We challenged ourselves to create a product that would be truly innovative and special for our growing fan base,” Kerry Cavanaugh, Brand Director, Dove Chocolate, said. “They love Dove for our signature silky smooth chocolate and flavor variety. This bold taste experience is differentiated by the dustings of cinnamon, sea salt and cocoa that should leave fans feeling invigorated as if they’ve discovered something new and unexpected with Dove.”

The new launches will be available for purchase at drug, mass, grocery and value stores nationwide beginning in March. Dove’s chocolate covered dusted almonds and cashews will come in 1.6-oz. slim packs retailing for $1.99, 5-oz. and 5.5-oz. stand up pouches for $3.99. The cinnamon dusted dark chocolate almonds and sea salt milk chocolate cashews will be available in both slim packs and stand up pouches that retail for the same prices, while the cocoa dusted dark chocolate cashews will only come in stand-up pouches.

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