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Kraft goes to Cadbury shareholders with takeover bid

BY Allison Cerra

LONDON British confectioner Cadbury announced Monday that it would formally respond to another hostile bid made by Kraft on Dec. 14.

Cadbury said Monday that it cannot comment further on the matter because of U.S. securities laws. On Friday, Kraft Foods made its $16.5 billion hostile takeover offer for Cadbury directly to its shareholders.

Kraft launched its hostile bid of $16.3 billion for Cadbury in early November, but Cadbury dismissed Kraft’s initial offer, citing that it “does not come remotely close to reflecting the true value of our company.”

Meanwhile, Hershey, another contender, has been quoted as saying it was exercising options to bid on Cadbury jointly with Italian chocolate maker Ferrero. Bloomberg reported that Hershey is currently in talks with Nestle to launch a bid for Cadbury.

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Coca-Cola Mini kicks up its heels with Radio City Rockettes

BY Allison Cerra

NEW YORK Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular cast and the Rockettes.

More than thirty local families learned first-hand from the Radio City Rockettes how to do a 90-second, “mini” dance kick-off routine on the Radio City Music Hall stage. The lesson featured families practicing signature moves that have been part of the annual show and the holiday tradition for more than 75 years.

Said Caren Pasquale Seckler, assistant VP Coca-Cola brand and trademark strategy, Coca-Cola North America. “Christmas Spectacular and Coca-Cola are part of the American holiday tradition. Families getting together and having fun through movement and dancing with the world-famous Rockettes is a perfect way to introduce the joy and uplift associated with our newest family member, the Coca-Cola Mini.”

A great option for quenching smaller thirsts this holiday season, the 7.5 ounce, Coca-Cola Mini can arrives on store shelves in New York and Washington, D.C. next week. It will be available nationwide by April 2010.

The Coca-Cola Mini can carries the distinct Coca-Cola contour-shaped bottle image in white on a red background. The 90-calorie count is displayed in an eye-catching bubble located on the front of the can. The Coca-Cola Mini can will be sold in 8-packs and will start appearing in major grocery stores across the country in the coming months.

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Whole Foods launches exclusive soft drink

BY Allison Cerra

AUSTIN, Texas Whole Foods Market is rolling out an exclusive, all-natural drink in its U.S. stores, according to reports.

Cascal, which has been designed in France, will be available in three blends: crisp white, light red and fine dry.

“We are excited to be offering Cascal exclusively in our stores,” said Jim Spiers, global VP purchasing for Whole Foods Market. “Cascal is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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