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Kraft Foods unveils plans to sell off Post cereals

BY Jenna Duncan

NORTHFIELD, Ill. In a statement released Monday, Kraft Foods’ board of directors announced the company’s plan to sell-off all outstanding shares of Cable Holdco, the Kraft subsidiary responsible for the company’s Post cereals business.

Kraft announced that it had entered into a definitive agreement to distribute and merge its Post cereals into Ralcorp Nov. 15, 2007. But news of the split-off was announced in connection with the merger of Cable Holdco and Ralcorp Mailman LLC, a subsidiary of Ralcorp Holdings.

The exchange is expected to be tax-free to Kraft shareholders for U.S. tax purposes. The offer will expire at the closing date of Post/Ralcorp merger. That date should be announced in the coming weeks. The transactions face regular closing procedures one of which is approval by Ralcorp’s shareholders.

Kraft shareholders will also be granted the choice whether to exchange Kraft shares for Cable Holdco common stock, [then immediately exchanged for shares of Ralcorp common stock, just after the Cable Holdco/Ralcorp Mailman merger]. Outstanding shares of Kraft will be reduced as a consequence.

About 30.4 million shares of Cable Holdco will be offered in trade for Kraft common stock. Other conditions apply to the exchange, as well.

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Hershey tuning its ears to customer comments, sets plan for long-term net sales boost

BY Jenna Duncan

HERSHEY, Pa. The Hershey Co. said it will announce its plan for meeting long-term for net sales goals and increasing earnings per share growth today. The company said that a new plan was developed after Hershey completed a market structure/category segmentation review. The company will also realign its plans to focus on the interests of key consumer segments to help drive growth.

Hershey said it is readjusting its resources and plans to beef up its advertising by about 20 percent in 2008 and 2009. A focus will be directed on core brands currently generating around 60 percent of the company’s U.S. net sales.

“Our extensive consumer research validates our strategy of increasing advertising and consumer investment behind the core U.S. brands that offer the greatest potential for growth,” David J. West, president and chief executive officer said. “We will combine this focused approach with consumer-centric innovation and continued international expansion to achieve our long-term net sales growth rate of 3 to 5 percent. Longer term, as marketplace trends improve and targeted consumer initiatives are executed, the Company expects to generate earnings per share growth of 6 to 8 percent.”

Hershey has said that it estimates its total net growth for 2008 to be at around 3 to 4 percent. Earnings per share were expected to be around $1.85 to $1.90. Hershey’s management planned to discuss the new strategy and long-term goals at a meeting with investors earlier this morning.

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Stop & Shop partners with USDA on healthy eating program

BY Alaric DeArment

QUINCY, Mass. Customers at Stop & Shop will encounter some encouragement to eat well under a new partnership between the supermarket chain and the Department of Agriculture.

As part of the partnership, part of the USDA’s “Partnering with MyPyramid: Corporate Challenge,” Stop & Shop stores will have signs such with slogans such as “Vary Your Vegetables” and “Make Half Your Grains Whole.” The chain will also encourage customers to use interactive features on MyPyramid.gov to influence their eating choices.

The Corporate Challenge seeks to create partnerships between industry and the government to promote healthy eating. It is based on MyPyramid, the USDA’s updated version of the original Food Pyramid.

Based in Quincy, Mass., the Stop & Shop Supermarket Company operates 59,000 stores in New England, as well as in New York and New Jersey.

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