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Kraft Foods’ North American product portfolio holds the salt

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods’ sodium reduction efforts reach across the company’s North American product portfolio, including Kraft grated parmesan cheese, Breakstone’s 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

  • Kraft original BBQ sauce, 40%;

  • Kraft Easy Mac cups, in original and triple cheese varieties, 30%;

  • Teddy Grahams honey graham snacks, 25%. Whole grain content for Teddy Grahams was augmented to 8 g per serving;

  • Oscar Mayer Deli-Fresh smoked ham and Oscar Mayer beef bologna, 25%; and

  • Kraft Singles american slices, 18%.

In total, Kraft Foods has reduced sodium content in more than 1000 SKUs across 24 different product categories.

"Sodium plays several important roles in food, including enhancing taste and texture, as well as helping keep products fresh," Kraft Foods VP research, development and quality Russ Moroz said. "But our scientists and product developers also know that more than half of North Americans are interested in lowering their sodium intake. So, we worked hard to make meaningful reductions in sodium, without sacrificing the taste, quality or safety of some of North America’s favorite foods."

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Aisle411 expands executive team with new appointments

BY Allison Cerra

PALO ALTO, Calif. — In an effort to extend its leadership as the premier indoor map and search platform, mobile retail navigation service Aisle411 has expanded its executive management team.

The company has appointed Peter Esparrago — general partner at Cultivation Capital and former CEO of IntraISP — to serve as COO, while Norwood Keel — former director of product and partner development for Microsoft Startup Business Group’s mobile shopping platform — as VP products. In addition to Esparrago and Keel’s appointments, Michael Yang will be joining as an advisory board member. Yang is the founder and board director of Become.com and has served as its president and CEO from 2004 to 2012.

"We are committed to delivering a solution that empowers anyone with a smartphone to find products and promotions quickly and easily in retail stores," Aisle411 president and CEO Nathan Pettyjohn said. "To further this momentum, Aisle411 has created a team with powerful, tested leadership that will be critical as the company moves aggressively to build on its lead in the market to truly enhance the in-store environment."

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Vermont Soap develops USDA certified organic herbal moisturizer for sensitive skin

BY Antoinette Alexander

MIDDLEBURY, Vt. — Vermont Soap has introduced its new Green Gold organic herbal moisturizer — an age-defying beauty treatment for face, hands, neck and all sun-damaged skin.

Green Gold is a nontoxic, anti-aging moisturizer that is safe for the most sensitive skin. It replaces petrochemical-based lotions, salves, serums and balms with 100% organic plant-based ingredients.

Green Gold organic herbal moisturizer is the result of years of research by Vermont Soap into enhancing the moisturizing and healing effects of shea nut butter. Green Gold smoothes and soothes while reducing the appearance of fine line wrinkles. Green Gold goes in deep to rebuild and restore tired collagen beneath the surface of the skin, the company stated.

Vermont Soap has enhanced shea butter’s natural properties with essential fatty acids from organic hemp seed oil and with anti-inflammatory herbs like calendula, St. Johns Wort and rosemary.

Green Gold organic herbal moisturizer is USDA certified organic and bears the USDA 95% organic content seal. It contains no preservatives or artificial colors or fragrances. It is also gluten-, animal- and lactose-free. The 2.5-oz. bottle has a suggested retail price of $12.48, and the 1.5-oz. bottle is $7.98.

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