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Kraft Foods brings hunger awareness to employees

BY Allison Cerra

NORTHFIELD Kraft Foods is educating its employees and inspiring action in the fight against hunger with a photo exhibit.

The exhibit of photographs, taken by photographer Michael Nye, depict Americans who don’t have adequate access to food. Nye’s searing black-and-white photographs of people who have been affected by hunger are from a traveling exhibit called About Hunger & Resilience (michaelnye.org), which also features audio recordings of the subjects describing how hunger has affected their lives. Nye, a former lawyer, spent five years traveling throughout the United States to document these stories.

Nicole Robinson, director of corporate community involvement at Kraft Foods, heard about Nye’s work on the NPR program “All Things Considered.”

“Listening to Mr. Nye talk about putting a human face on the hunger issue was very moving,” said Robinson.  “I realized this is exactly the same message that we convey in our communities through our volunteer work.”

This exhibit is just one way Kraft Foods raises awareness and takes action in the fight against hunger. In October, the company will launch its second annual “Delicious Difference Week” initiative in which more than 14,000 employees in 50 countries around the world will partner with local food relief programs to deliver food and other services to people in need.

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Coupons.com reveals dramatic rise of digital coupons

BY Allison Cerra

MOUNTAIN VIEW, Calif. Digital coupons grew 100% in the 12-month period ended June 30, Coupons.com reported Monday.

Printed savings from Coupons.com and the Coupons.com digital network for the 12 months ended in June exceeded $1 billion, including savings printed or loaded to a store loyalty card and represents a 100% increase, compared with $529 million the year before — caused by such factors as an increase of mobile coupon adoption by brand marketers and the consumer adoption of online printable coupons, save-to-store loyalty cards and mobile coupons.

Among category savings for the first half of 2010, ready-to-eat cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy and eggs was the top category for save to card coupons. The deeper variance in the top categories for save to card coupons compared with the other two lists is attributed to the fact that brands geo-target campaigns to areas where local supermarkets carry their products which results in a different set of coupons available for consumer selection, Coupons.com explained.

In related news, Coupons.com reported that the state of Georgia was the most digital coupon-savvy with the most downloaded mobile coupon apps and overall use of digital coupons.

“Consumers continue to crave savings, and more and more of them are tapping digital coupons as an important part of their savings strategy,” said Steven Boal, CEO of Coupons.com. “We expect more brands and more consumers to increasingly adopt digital coupons, and we foresee substantial growth across the entire digital domain — with particular growth within social media and mobile environments.”

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Snack companies Lance, Snyder’s of Hanover announce merger

BY Allison Cerra

CHARLOTTE, N.C. Two snack companies have signed a definitive agreement to combine in a stock-for-stock merger.

Lance and Snyder’s of Hanover said Thursday that the transaction brings together two leading snack food leaders — Lance develops and distributes sandwich crackers, potato chips and cookies, while Snyder’s of Hanover is a pretzels maker and a leader in specialty snacks. Under the agreement, the company will be called Snyder’s-Lance.

“This transaction allows us to create a stronger company in a highly competitive industry and simultaneously create value for our shareholders. Snyder’s-Lance will have a broad array of leading snack food products supported by a strong national DSD system,” said David Singer, Lance president and CEO. 

 

Added Carl Lee, president and CEO at Snyder’s, “We are extremely pleased with the opportunity to combine two leading snack food companies in such a strategically compelling merger. Combining our strengths in salty, cracker and cookie snacks creates the opportunity to be a focused specialty company with the scale to compete in high volume categories.”

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