Kraft Foods announces expansion of production plant
DOVER, Del. Kraft Foods, the second largest food manufacturer in the world, announced Thursday it is adding 40 jobs and expanding production at its Dover manufacturing plant.
Kraft, the maker of Jell-o gelatins, Kraft Macaroni & Cheese and Maxwell House coffees, is directing about $40 million towards upgrading its Dover plant to up production of single-serving packets of its popular drink mixes, like Capri Sun, Crystal Light, Country Time, Kool-Aid and Tang.
The State of Delaware has awarded Kraft a $708,000 grant to help grow the 1-million square-foot plant and boost production.
The announcement for expansion comes at a turnaround from a couple of years ago when Kraft was closing manufacturing plants and cutting jobs. Nationwide, the U.S. has seen the loss of hundreds of manufacturing jobs in recent years.
The jobs that Kraft is adding will include operator and mechanic positions on the single-serve drink-mix production line. Kevin Ripley, the plant’s manager, said that the annual salaries of these jobs will be between $35,000 and $45,000. The Dover Kraft plant currently employs 520 people.
Mrs. Butterworth’s stages breakfast comeback
ST. LOUIS The marketing team for Mrs. Butterworth’s pancake and waffle syrup has put together the most extensive multi-platform campaign the brand has seen in about 10 years. The campaign is set to launch this week with TV ads, an interactive game and online contest, and a relaunch of the Mrs. Butterworth’s Web site.
Pinnacle Foods, the company that acquired Mrs. Butterworth’s in 2004, said the new ads target kids and moms.
“The ads are designed to introduce the talking Mrs. Butterworth bottle to a new generation of kids, and remind parents how Mrs. Butterworth makes breakfast fun,” Andy Reichgut, vice president of marketing at Pinnacle, Mountain Lakes, N.J., said.
The ad campaign speaks to the heritage of the Mrs. Butterworth’s brand, Pinnacle representatives said. Two TV ads focus on Mrs. Butterworth’s syrups, and a third promotes the interactive game. The redesigned Web site and interactive online game launch this week at www.wheresmrsbutterworth.com.
Pepperidge Farm ends pre-pricing packaged snacks
NORWALK, Conn. Pepperidge Farm, the maker of packaged soft and hard baked cookies, snack chips and Goldfish Crackers, is no longer stamping packaging with predetermined suggested retail prices.
Representatives from Pepperidge Farm said that pre-marked packages will be gone from convenience, drug store and other retail shelves by late May. The package sizes affected by the edit include 6.25- and 7.2-oz. bags of around 12 different SKUs of snacks, including Goldfish Crackers (currently priced at $2.19) and Pepperidge Farm’s Chocolate Chunk Cookies (pre-marked $3.19).
The reason for getting rid of the pre-marked packages, the company said, was to stay flexible in the pricing of its cookies and crackers in order to withstand the rising costs of commodities and shipping.
Other companies, such as Kellogg and Kraft, have removed price-labeling from some of their snack items, as well. Some retailers have said they are will no longer stock pre-priced snacks, which could affect sales of certain brands across categories.