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Kodak, YouTube seeks the ultimate family portrait

BY Allison Cerra

ROCHESTER, N.Y. Just in time for Thanksgiving, Kodak is asking consumers to share what family means to them by showing their true colors in a new YouTube contest called “True Colors: Video Portrait Challenge.”

“Kodak is asking families to show off their true colors for the entire world to see,” said Leslie Dance, VP brand marketing and communications at Kodak. “Of course, the word ‘family’ means different things to different people, from our kids or crazy in-laws to co-workers or best friends. Kodak wants to help people celebrate and share their unique family moments, whoever that family may be.”

How families can enter:

  • Record a 10-second video family portrait
  • Title the video “My (Insert Family Name) Family Portrait”
  • Go to www.YouTube.com/KodakTube, click on the “submit” tab in the contest area and upload the video
  • Families can enter as many times as they would like before Nov. 15

The top 25 finalists will be announced on Nov. 24, people can vote for their favorite Family Portrait from Nov. 24 to Dec. 2, and winners will be announced Dec. 7.

The grand prize includes:

  • Two tickets to a taping of NBC’s “The Tonight Show with Conan O’Brien”
  • Kodak Zi8 Pocket Video Camera
  • Kodak EasyShare S730 Digital Frame
  • Video will be shown on YouTube home page, Kodak’s YouTube channel and Kodak’s Times Square Billboard

For more information about the contest and to view submissions, please visit the Kodak YouTube channel at http://www.youtube.com/user/KodakTube.

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Walgreens confirms departure of Van Howe

BY DSN STAFF

NEW YORK If any retail observer still doubted the determination of Walgreens’ top managers to shake the company to its foundation, recharge its merchandising mix and rejuvenate customer traffic and interest, the pending departure of David Van Howe should resolve any lingering doubts. Walgreens is serious about doing business in a new way.

 

Van Howe was one of the last of the remaining merchants whose drive and creativity guided the company’s traditional front-end strategy and product presentation. He had emerged as one of Walgreens’ top merchandising gurus by 2007, when he was promoted to VP purchasing reporting to George Riedl, formerly EVP marketing and merchandising.

 

 

Both men exemplified the talented “old guard” that drove Walgreens’ long-successful approach to merchandising and buying, and both of them — along with many of the other product category managers whose activities they oversaw — have either left the company or, in Van Howe’s case, soon will. Riedl, the architect of many of the front-store retail concepts that drove Walgreens’ customer appeal and retail image since the 1990s, is already gone after a brief stint as head of pharmacy “innovation” and purchasing. Van Howe, who helped shape those concepts and put them into practice over the past nine years, will exit at the end of the year.

 

 

In their place is a new breed of relatively youthful merchants and consumer marketing experts. Those newcomers — including Walmart and Tesco veteran Bryan Pugh as Walgreens’ personable and hard-driving top merchant, and Kim Feil, who forged a 26-year career with Sara Lee, Kimberly-Clark and market research powerhouse IRI before joining Walgreens as its first chief marketing officer — bring a set of world-class portfolios and a fresh perspective to the 7,000-store drug chain.

 

 

In an interview earlier this year, Pugh outlined the company’s revitalization strategy under the customer centric retailing initiative. The goal, he told Drug Store News, is “trying to leverage [our suppliers’] resources and expertise in understanding how the customers shop, and utilize that in the…planograms and adjacencies” at the front end. To that end, he said, “Every three-foot section is worked tediously hard to get the best possible result.”

 

 

In a separate interview, Walgreens president and CEO Greg Wasson described CCR as a process of “streamlining assortments and reworking promotions,” as well as “prioritizing categories and items within categories.”

 

 

Walgreens’ sweeping transformation process is likely to continue for some time, and the personnel shift in middle- and upper management may not be over. But Van Howe, like Riedl, can rightfully lay claim to a place of honor among the storied retailer’s distinguished alumni. Both men played a major role in the company’s remarkable success as the nation’s most profitable drug store chain, and both helped lay the groundwork for the renewal effort and merchandising overhaul now underway.

 

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Hy-Vee thinks pink with donation to breast cancer awareness

BY Alaric DeArment

WEST DES MOINES, Iowa A Midwestern retail chain has marked National Breast Cancer Awareness Month with a donation to fight the disease.

Hy-Vee announced that it had donated $135,000 to Susan G. Komen for the Cure at the end of the organization’s Komen Des Moines Race for the Cure, which took place in Des Moines, Iowa, on Oct. 24. The chain will also donate $25,000 to the National Breast Cancer Foundation on Nov. 22 at halftime during the game between the Kansas City Chiefs and the Pittsburgh Steelers. Hy-Vee is title sponsor of the Chiefs’ Breast Cancer Awareness Campaign.

“Our stores went all out this year for the fight against breast cancer,” Hy-Vee assistant VP media relations Ruth Comer said in a statement. “It’s an issue that affects many of our employees and customers on a very personal level, and that personal connection was evident in many of the displays created and events held throughout the month.”

The donations come from proceeds from a special pink-themed advertisement and the sale of pink Hy-Vee reusable shopping bags featuring a breast cancer message. The chain’s 227 stores in eight states sponsored a series of events throughout October to mark Breast Cancer Awareness Month, including sale of pink “Cookies for Komen” sold at Des Moines stores and participation of store employees in the Race for the Cure, for which Hy-Vee stores donated fruit and worked with General Mills to supply Yoplait yogurt.

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