News

Kmart reshuffles marketing team

BY Antoinette Alexander

HOFFMAN ESTATES, Ill. — Kmart has revamped its marketing team as part of an effort to revive the brand and evolve the company’s overall marketing, according to an Ad Age report.

As part of the reshuffle, Kmart creative Mark Andeer has reportedly left the company. The move comes on the heels of the appointment of former DSW executive Kelly Cook as CMO, succeeding former chief marketer Andrew Stein.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Whole Foods reveals name, president of new smaller-concept stores

BY Antoinette Alexander

AUSTIN, Texas — Whole Foods Market has revealed the name of its new smaller-store concept slated to begin opening in 2016. Enter 365 by Whole Foods Market.

The new stores will offer convenience and everyday low prices on natural and organic products.

Jeff Turnas, a 20-year Whole Foods Market veteran, will serve as president of 365 by Whole Foods Market and will be based at the company’s headquarters in Austin. Turnas has held various leadership positions on both the product and operations fronts, including president of the company’s North Atlantic Region, and most recently as president of its U.K. Region.

“We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient,” Turnas said. “A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop.”

He added, “For the past 37 years, we have built our company by leading with high-quality standards and continuous innovation. We are now excited for the next evolution to extend our offerings to a broader audience in a way that complements our successful Whole Foods Market brand.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Infographic highlights Hispanic shoppers’ power at the register

BY David Salazar

HACKENSACK, N.J. — Acosta Sales and Marketing released an infographic on Thursday highlighting the large impact that Hispanic consumers have at the grocery store. The data comes from the company’s “Why Behind the Buy” shopper survey from 2014 and 2013. 
 
According to the graphic, 73% of Hispanic consumers use digital means for their grocery shopping, compared to the 60% of the total U.S. consumers who do. When Hispanic shoppers do go to the grocery store, they don’t just enjoy it more (though 74% said they do, some 16 percentage points higher than the total respondents), they also spend more time there — 53.2 minutes, on average, compared to the national 49.9 minutes. 
 
Hispanic shoppers also spent about $30 more ($360) on their groceries than the average respondent in the U.S. It’s also likely, based on the Acosta data, that the importance of Hispanic consumers will grow over time, as 38% of Hispanic respondents expect an increase in their household income next year, 15 percentage points more than the 23% of total respondents who expect to have more money next year. 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?