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Kmart Pharmacy encourages patients to get flu shot, helps loyalty members save money

BY Antoinette Alexander

HOFFMAN ESTATES, Ill. — Kmart Pharmacy has announced that it is offering flu shots in stores for as low as $24.99. In addition, Shop Your Way members who receive their vaccination can get a $5 Kmart gift card with coupon available in select circulars and online.

"Preparing for flu season early is important, but we realize families are busy this time of year," stated Dain Rusk, VP and general manager of pharmacy for Sears Holdings. "We encourage families to take this important step to protect their health, and Kmart Pharmacy makes it easy to just walk-in and check it off your list."

According to the Centers for Disease Control and Prevention, children and adults — especially older people, young children, pregnant women and people with certain health conditions — should begin receiving vaccinations now to ensure as many people as possible are protected before flu season begins. Flu season occurs in the fall and winter, usually peaking in January or February, but occurring as early as October and as late as May.

According to Rusk, patients may also want to explore high dose flu vaccines — recommended by the CDC for patients older than 65 — or quadrivalent flu vacciness.  Patients also should consider getting immunized against other infectious diseases, such as pneumonia, combined tetanus, diphtheria and whooping cough, meningitis and shingles. Kmart pharmacists are trained and qualified to advise and administer all of these vaccinations.  

 

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GNP launches Good Neighbor Pharmacy University

BY Michael Johnsen

CHESTERBROOK, Pa. — Good Neighbor Pharmacy, a national independent pharmacy network, on Thursday announced the launch of Good Neighbor Pharmacy University, an online central resource for network members to access information and education.
 
“As the healthcare industry continues to evolve, Good Neighbor Pharmacy is a partner to community pharmacists as we deliver resources and tools to help their businesses thrive,” stated Scott Robinson, VP Good Neighbor Pharmacy. “Access to this new online resource center will provide members with the knowledge and best practices they need to provide superior service to their customers and communities.”
 
Good Neighbor Pharmacy University gives network members exclusive information and continuing education courses to support delivery of high-quality patient care. Resources include:
 
  • Educational Resources: A range of seminars, webinars and continuing education courses, as well as a convenient training log to document course progress for pharmacy staff members;
  • Industry Articles: A variety of pharmacy business news that keeps members up to speed with what’s happening in their communities and around the nation;
  • Knowledge Exchange: Opportunities to tap into the Good Neighbor Pharmacy network of pharmacists to facilitate co-learning and shared problem solving. The Knowledge Exchange will contain discussion boards, forums for sharing best business practices and Q&A panels; and
  • Business & Marketing Tips: Monthly tips from business and marketing experts to help pharmacy owners build a strong brand identity through traditional marketing and social media channels.

Good Neighbor Pharmacy University was first introduced at AmerisourceBergen's ThoughtSpot 2014, along with several other digital platforms

 
 

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Quaker Oats icon gets a milk makeover

BY Ryan Chavis

WASHINGTON — The Quaker Oats man is taking on an unlikely new accessory for fall — the iconic milk mustache. The character — who goes by the name Larry, according to the brand — will be in good company, as he joins an extensive roster of media figures who have donned the iconic 'stache. 
 
The quirky fun is the result of a parternship between America's Milk Cos., dairy farm families and Quaker Oats. It's designed to encourage Americans to incorporate low-fat milk instead of water when making their oatmeal. Finishing it off with a glass of milk for a boost of protein is also encouraged. 
 
Larry and his milk mustache will debut in People magazine's "Best-Dressed" issue, which is expected to appear on newsstands on Sept. 19. Additionally, the image will be featured on Quaker Oats canisters.
 
"Quaker has encouraged consumers to lead a healthy lifestyle for more than 135 years," said Justin Lambeth, CMO of Quaker Oats. "With Larry sporting a milk mustache, families will be reminded to start their days with this ultimate breakfast powerhouse."
 
In addition to the ad in People, the partnership will roll out television and online ads, as well as engaging content on Quaker and Milk Life social media accounts. On-the-pack messaging will allow shoppers to scan the package and unlock recipes. They also will be able to snap and share their very own milk mustache moments. Consumers can use the hashtag #QuakerWithMilk to share these moments on Twitter and Facebook. 
 
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