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Kmart launches financial empowerment campaign for African-Americans

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — Kmart is marking Black History Month in February with a financial empowerment campaign aimed at African-Americans, the mass merchandise retailer said Wednesday.

Kmart said it would partner with Essence Magazine senior editor for personal finance and careers Tanisha Sykes for the sixth-annual Share the Word campaign.

"Financial empowerment is extremely important within the African-American community," Sykes said. "This year’s Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

Kmart will use social networking platforms such as Twitter, Facebook and its own shopyourway.com website, where Shop Your Way loyalty card members can enter a sweepstakes to win tax preparation services from Jackson Hewitt. The campaign will close on Feb. 23 with an in-store event in Hyattsville, Md., including interactive financial discussions, special discounts for attendees, prizes and giveaways.

"Kmart embraces diversity and inclusion throughout the year," Kmart interim chief marketing officer Andrew Stein said. "We are always looking for ways to reach our audiences with programs that resonate and provide value."


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Kroger commits to lowering prices across 3,500 items in home market

BY Michael Johnsen

CINCINNATI — Local Kroger stores will discontinue doubling coupons and will instead lower prices on about 3,500 items, according to a report published in the Business Courier last week. The new everyday lower prices and corresponding shelf tags were rolled out on Monday. 

Kroger will cease doubling coupons up to 50 cents by March and the change is only taking place across the Cincinnati/Dayton division. 

According to the report, Kroger has committed to tripling the amount once budgeted for doubling coupons as part of the new lower prices initiative.


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Walgreens recognizes six St. Louis teens as part of the company’s Expressions Challenge

BY Michael Johnsen

ST. LOUIS — Walgreens last week awarded six area teens cash prizes of up to $2,000 for their participation in the Walgreens Expressions Challenge, according to a story published in The St. Louis American Tuesday. 

The winners were selected out of more than 1,000 entries. 

Walgreens created the Expressions Challenge to engage high school teens between the ages 14 to 18 in the conversation of healthy choices for their future through creative expression. Currently, Expressions is executed in the Chicago and St. Louis markets. Over the last six years, Expressions has reached more than 500,000 teens, Walgreens reported.

The Expressions Challenge motivates teens to voice their opinion across relevant health topics through creative writing or through the use of multimedia or visual arts. 

The Expressions Challenge has awarded more than $70,000 in cash and prizes to date.

The Expressions Program reaches beyond the contest period through the Expressions Challenge Gallery Tours, where the entrants’ art work is on display at partner schools for a three to four week period to promote peer-to-peer healthy choices. Expressions “Stop. Think. Wait.” Poster Campaign transfers the entrants’ works from the Visual Arts category into posters with impactful messages, which are distributed to schools and organizations between Chicago and St. Louis.


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