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Kmart kicks off annual March of Dimes campaign

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Kmart is continuing its support of the March of Dimes by collaborating with the organization for the 28th time.

The retailer said it would raise funds to benefit the organization, whose goal is to help improve the health of babies by preventing birth defects, premature birth and infant mortality. Last year, Kmart associates raised more than $10.5 million through donations from customers, family and friends to benefit the lives of millions of babies that are born in the United States each year.

Kmart customers can contribute to the annual March of Dimes campaign by making a donation at any Kmart store from now until May 28.

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Food Lion sponsors CIAA Women’s Health & Wellness Symposium

BY Antoinette Alexander

SALISBURY, N.C. — Food Lion is continuing its 17-year corporate partnership with the Central Intercollegiate Athletic Association and once again serving as a sponsor, along with Thompson Hospitality, of the CIAA Women’s Health and Wellness Symposium.

This year’s CIAA Women’s Health and Wellness Symposium, sponsored by Food Lion and Thompson Hospitality, will be held at the Practice Court in the Time Warner Cable Arena on Thursday, Friday and Saturday of the tournament week, Feb. 28 through March 5. There will be free health screenings, panel discussions about health-related issues, product samples, workout sessions, giveaways and more.

"We proudly sponsor the symposium each year to encourage our customers and CIAA fans to make healthy choices and live healthy lives," stated Garland Scarboro, Food Lion diversity and inclusion manager. "Food Lion has a long-standing commitment as a caring neighbor and strong corporate citizen in the communities in which we serve, and we want to do all that we can to help our customers live well and live strong."

The symposium will offer free health screenings on March 3 and 4, from 11 a.m. to 4 p.m. In addition, there will be a "Healthy Mind, Body, Spirit" teen summit on March 3 at 6 p.m., where panelists will discuss important teen health issues; and on March 4 at 6 p.m., the nonprofit organization Amped 4-A-Cure, which supports cancer research through music concerts and more, will ramp up the crowd.

On March 5, the symposium will be open 9 a.m. to 2 p.m. and will feature a number of events, including:

  • 9 a.m.: ­ Physician’s roundtable discussion with moderator Osyris Uqoezwa of the Greater Charlotte Community Representatives Health Fields;

  • 10 a.m.: ­ Nationwide Insurance’s "Healthy Approach to Life: Woman-to-Woman" panel discussion;

  • 11:20 a.m.:­ High-intensity, 40-minute Zumba workout with instructor Courtney Jackson;

  • Noon ­ Laugh 4 Life keynote by comedians A.J. Jamal, Doug Williams, Sheryl Underwood and Rod Allison;

  • 1:15 p.m.: ­ 30-minute workout session with fitness trainer Nettie Reeves; and

  • 1:45 p.m.: ­ Prize drawings from the CIAA, Food Lion and Nationwide Insurance.

During the symposium, Food Lion customers and CIAA fans also will learn more about the supermarket’s Guiding Stars program, a nutrition guidance program that rates food based on nutrient density using a scientific algorithm and helps grocery shoppers identify healthy food choices.

As an official corporate partner of the CIAA for more than 17 years, Food Lion is the title sponsor for the 2011 Food Lion Women’s Tournament.

The CIAA is a National Collegiate Athletic Association Division II athletic conference consisting mostly of historically African-American institutions of higher education. Each year, Food Lion contributes more than $300,000 to the CIAA, and one-third of that amount goes toward scholarships for students at CIAA schools.

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Harris Teeter kicks off grocery giveaway for e-VIC members

BY Allison Cerra

MATTHEWS, N.C. — This month, Harris Teeter is offering current and new members of its loyalty program a chance to win a year of free groceries.

Members of its e-VIC program automatically will be enrolled in the contest, while customers interested in signing up can do so here. The free groceries, a prize valued at $5,200, will be paid for via Harris Teeter gift cards.

In January, the retailer announced that it expanded its e-VIC program so whereby customers could add manufacturer coupons directly to their VIC card.

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