HEALTH

Kline: Nasacort Allergy 24HR helped lift allergy sales by 10%

BY Michael Johnsen

PARSIPPANY, N.J. – The significant success of Nasacort Allergy 24 Hour in the past year can be attributed to a combination of product efficacy and retail execution, Laura Mahecha, Kline Healthcare Industry Manger, noted in a recent Kline blog
 
"Despite an already crowded OTC allergy market with stalwarts like oral medications Claritin (Bayer Group), Zyrtec (Johnson & Johnson), and Allegra (Sanofi) and strong penetration by private‑label versions of these major brands, Nasacort Allergy 24 Hour managed to deliver strong sales in its first year on the market," she wrote. "Although Nasacort’s form of being an inhaled medication would have been expected to be a disadvantage for the brand, since most consumers prefer to take oral medications, its increased efficacy compared to traditional antihistamines has proven to be more important," she noted. "Success of the product in year one is also a result of Chattem’s (division of Sanofi) well executed product launch with nationwide multimedia advertising, strong in‑store marketing and displays, and innovative interactive screens on retail shelves helping consumers understand how Nasacort works differently than existing OTC allergy brands.”
 
From February through December 2014, Nasacort generated about $100 million in sales at the manufacturer's level, she noted. Kline pegs the overall allergy market up 10% to over $1.8 billion in sales at the manufacturers’ level.
 
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Nordic Naturals expands Omega Boost Junior line

BY Michael Johnsen

WATSONVILLE, Calif. – Nordic Naturals recently introduced its Omega Boost Junior in a paradise punch flavor in support of brain and eye health and healthy immune and nervous system function in children two years and older. A half-teaspoon serving offers 285 mg of omega-3s.
 
Like all Nordic Naturals omega-3 products, Omega Boost Junior surpasses the strictest international standards for purity, freshness, and quality. Its creamy emulsion formulation, paired with the triglyceride molecular form that Nordic Naturals insists on for its products, means fast absorption of essential omega-3s. Omega Boost Junior is kid-friendly with no gluten, corn, dairy, yeast, GMOs, or artificial colors or flavors.
 
“We have always been committed to making products that taste great so that people want to take them," stated Joar Opheim, Nordic Naturals CEO. "This is particularly important with products for children. Omega Boost Junior is not only delicious, it has a creamy consistency that kids like. It also offers meaningful levels of omega-3s, which parents will appreciate.”
 
Omega Boost Junior is the newest member of the Omega Boost family of products. Omega Boost is also available in creamy lemon and tropical mango flavors. Formulated with families in mind, the Omega Boost line offers a product for everyone.
 
Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help further its mission of correcting the global omega-3 deficiency. Distributing to more than 35 countries, Nordic Naturals offers over 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. As the number one fish oil in the United States, Nordic Naturals has revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste, and dosage. Further information is available at www.nordicnaturals.com.
 
 
 
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FDA to review homeopathy regulations in April meeting

BY Michael Johnsen

SILVER SPRING, Md. — The Food and Drug Administration will be hosting a public hearing on the current use of homeopathic medicines, as well as the agency’s regulatory framework for such products, on April 20 and 21.
 
The FDA will be evaluating both prescription homeopathic remedies and over-the-counter solutions. 
 
The agency is looking to explore attitudes toward homeopathic remedies from both consumers and healthcare providers, as well as explore a regulatory framework that can better assess the risks and benefits associated with these medicines. The agency also will consider regulatory frameworks from other countries. 
 
The agency will use the forum to examine whether some of the uses indicated for homeopathic remedies are appropriate for the OTC arena. For example, the agency two weeks ago issued a warning to consumers to avoid use of over-the-counter asthma products labeled as homeopathic as "the products have not been evaluated for safety and effectiveness."
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