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Kleenex tells Olympic fans to “let it out” in new documentary

BY Diana Alickaj

DALLAS The Kleenex brand, whose facial tissues are the “Official Supplier for the 2008 U.S. Olympic team,” has announced plans to produce a 40-minute documentary called “Let It Out: The Movie.” The documentary is slated to feature historic moments of the Olympic Games, which the company calls “let it out” moments as a tool for inspiration to the viewing public.

According to published reports, the documentary is part of a Kleenex’s marketing plan beginning last year, in which consumers are told to “let it out,” the term referring to releasing emotions, and the way they would do that is with Kleenex facial tissues.

Not only will the documentary feature historic Olympic moments but will also ask fans to recount their favorite Olympic moments and “let out” the emotions that they felt when witnessing them. Fans are said to be the “stars” of the movie, and the angle will be family based, since statistics show that many people watch the games with their families.

Anya Shmidt, Kleenex brand manager explains, “America is primed to ‘let out’ emotions in support of current and legendary Olympic athletes and to share these emotions with others,” she said. “With [the movie], we are providing the public the canvas to revel in these memories and emotions and let them out. We are thrilled to embark on such a unique and exciting journey with the help of Olympic Games fans from across the U.S. in honor of the 2008 Games.”

Three-time medalist Julie Foundy will be the spokesperson for the program, and will be traveling and retelling her favorite personal “let it out” moments as well.

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Carnival opens first in-store dental clinic in Texas

BY Antoinette Alexander

COPPELL, Texas The in-store clinic model continues to evolve as Carnival Food Stores has announced the opening of the first in-store dental center in Texas.

To develop the clinic model, Carnival partnered with All Smiles Dental and Orthodontics practice, which has 15 North Texas dental centers. In addition to operating the in-store clinic at Carnival, All Smiles also operates two mobile dental clinics that will visit a Carnival store every week on a rotating basis to provide basic dental health care beginning in April.

The in-store clinic will be located within the 55,000-square-foot supermarket at 3320 K Avenue in Plano. The new All Smiles Dental and Orthodontics center will be open during the week and on various weekends.

“Offering dental services is one more step we are taking to provide the best services to the neighborhoods we serve,” explained Michael Byars, chief executive officer for Carnival Supermarkets. “With All Smiles’ new clinic and its mobile units, both residents around our Plano store and shoppers at our other grocery stores will be able to receive low-cost dental care.”

All Smiles specializes in providing general dentistry, orthodontics, endodontics, periodontics and pediatric dentistry for low-income families. It accepts Medicaid, CHIP and PPO insurance programs as well as cash plans.

“The focus of the Carnival Super Markets on the Hispanic community, plus its commitment to preventative health education and healthy families fits in perfectly with our customer base. Now we have an opportunity to provide dental care in a convenient and practical setting for our customers,” stated Dr. Richard J. Malouf, founder and chief executive officer of All Smiles Dental and Orthodontics.

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Retail medical clinics open up in roadside truck stops

BY Antoinette Alexander

KNOXVILLE, Tenn., and ATLANTA Looking to help America’s truckers with their healthcare needs while on the road, Roadside Medical Labs and Clinics and Pilot Travel Centers are working to expand the new network of retail medical clinics.

The first location opened earlier this year at the Pilot Travel Center in Cartersville, Ga. According to Roadside Medical Labs’ Web site, a clinic is expected to open in Knoxville, Tenn. on March 20; in West Memphis, Ark. on March 27; and also will be “opening soon” in East St. Louis, Ill. Roadside stated that it plans to deliver 17 additional locations in 2008 and 20 more in 2009.

The walk-in clinic is open from 9 a.m. to 9 p.m. Depending on state regulations, patients will be treated by a physician, physician’s assistant or a nurse practitioner. While the clinics will keep many routine medications in stock, and dispense prescriptions to its patients, it is not a walk-in pharmacy. Services include acute care, wellness programs and DOT Services like physicals and drug screenings.

“We provide drivers with not only the medical assistance through our clinics to help with their existing health concerns, but also make it easy for them to integrate practical health care solutions into their schedules with healthcare coaching, trucker tips and exercises they can do in and around their rig to keep them on a better road to health,” stated Joe Neely, chief executive officer of Roadside.

In addition to acute care and DOT Services, Roadside has developed wellness and preventive programs. For $15 to $30 per month, drivers or companies can pick from a menu of wellness services including one-on-one healthy coaching via the phone. It has also developed a spouse outreach program.

Maintenance programs include:

  • Road Test: A complete physical assessment and annual medical planning.
  • First Gear: Routine monitoring, exercise program, & preferred pricing.
  • Second Gear: Customized online wellness center and Health Activity Tracker.
  • Third Gear: Bio-screening including a wellness bio-blood panel and DOT Exam.
  • Coaching: Dedicated to keep drivers on the road to a healthier lifestyle.

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