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Kleenex partners with Isaac Mizrahi for new designs

BY Ryan Chavis

DALLAS — In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products. 

"We’re thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand’s portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can’t think of a better way to celebrate this 90-year milestone."

In the past, Kleenex has mainly pulled design inspiration from trends in home decor. The inspiration for the latest patterns was driven with an eye toward the latest trends in fashion. The four designs will be unveiled at a launch even in Manhattan in spring 2014 and will be available on store shelves on April 1.

"Innovation has been a critical element to my personal success as a designer and something that is at the crux of the Kleenex brand and its design philosophy," Mizrahi said. "The brand has an impressive history of design and it’s an honor to be included in the celebration of this important moment in time."
 

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Shopko offers interim supplies of drugs to insurance marketplace enrollees

BY Alaric DeArment

GREEN BAY, Wis. — Shopko is the latest retailer to offer prescriptions at no upfront cost to customers who have enrolled in the new health insurance marketplaces but haven’t received their identification cards.

The retail chain said Monday that it would offer supplies of prescriptions in the interim to customers who could provide proof of enrollment. The chain operates 326 stores in the Midwest, Rocky Mountain, North Central and Pacific Northwest regions.

"Consistent with our usual practice, Shopko will do what is needed to take care of the customer so they do not experience any delays filling prescriptions and getting necessary medications," Shopko COO Mike Bettiga said.

 

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Raley’s hires Revionics to offer social media rewards program

BY Alaric DeArment

AUSTIN, Texas — Supermarket chain Raley’s Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

Revionics said Monday that the West Sacramento, Calif.-based chain would use its social commerce software system to power the Extra Friendzy social media rewards program. The program allows the chain to inform customers about time-sensitive and limited-quantity offers through social media channels like Facebook, as well as strengthening customer engagement, driving in-store traffic and persuading customers to join the Something Extra rewards program. Raley’s operates 128 stores in northern California and Nevada under the Raley’s, Bel Air, Nob Hill Foods and Food Source banners.

"We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts," Raley’s director of marketing, customer relationship management and analytics Tom Hutchison said, adding that the program would help keep customers engaged and ready to shop, in addition to growing advocacy for the company through social media.

 

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