News

Kleenex delivers a gesture of care

BY Jason Owen

DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

 

Kleenex brand has ignited what they call a “Gesture of Care” movement, and are surprising a total of 84 people across the country with in-person deliveries of its care packs, complete with Kleenex facial tissue, lip balm, hand sanitizer and a plush blanket — essential items to aid recovery this cold-and-flu season. Eighty-one of these surprise deliveries will be made by local couriers, but three will be made in-person by celebrities, the first coming from host of TV’s “Dancing with the Stars,” Brooke Burke-Charvet.

That’s what happened to Los Angeles resident Ingemar Hulthage, who on Jan. 23, while recovering from a bout of the flu, answered his door to find Ms. Burke-Charvet standing there to present him with a Kleenex care pack. "I was completely overwhelmed and pleasantly surprised to see Brooke at my door,” Hulthage said. “The surprise was such a nice gesture, and the Kleenex Care Pack definitely will help me get through this tough cold-and-flu season.”

Hulthage was nominated by his fiancé, who visited Kleenex’s Facebook page. Hulthage was chosen at random from a list of the nominations. The contest runs through April 7, and two more lucky fans in Atlanta and Chicago will have the opportunity to receive the added joy of the celebrity care pack delivery from surprise celebrities.

Every year, more than 62 million cases of the common cold are reported in the United States, according to the National Institute of Allergy and Infectious Diseases. Kleenex hopes to ease the displeasure for a few lucky individuals. "It warms my heart to have the opportunity to bring someone a little extra comfort during one of the worst flu seasons I can remember," Burke-Charvet said. "I encourage everyone to get involved by visiting the Kleenex Facebook page and nominating your own friend. Who knows — another celebrity could be knocking on your door next!"

CORRECTION: An earlier version of this article said Ms. Brooke Burke-Charvet would make all three celebrity care pack deliveries, but she only delivered the L.A. care pack. Two other celebrities will deliver the care packs in Atlanta and Chicago. We apologize for the error.


 

Find us on Facebook for more insight, analysis and the latest in drug store news.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Duane Reade, Citymeals-on-Wheels look to raise funds to feed NYC’s homebound elderly

BY Antoinette Alexander

NEW YORK — For two weeks this winter, customers at Duane Reade are being asked to donate their spare change to help feed New York City’s homebound elderly as part of a relationship with Citymeals-on-Wheels, the retailer has announced.

This year marks Duane Reade’s second year participating in this initiative. More than 250 Duane Reade retail outlets will pitch in from Jan. 20 through Feb 2. As part of Duane Reade’s “Pin Up” program, customers during this period will be encouraged to donate to Citymeals when making purchases at the register to support the not-for-profit organization that raises private funds to prepare and deliver weekend, holiday and emergency meals to the homebound elderly throughout the boroughs of New York City. Duane Reade staff will collect “Pin Up” notes — cards that display the donor’s name for each $1 donation — that will then be displayed in the store.



Over the years, Citymeals-on-Wheels has raised nearly $5 million through initiatives with retail stores and restaurants throughout the city. Last year, Duane Reade raised $100,000 in donations, enough for more than 15,500 meals for homebound elderly New Yorkers, in two weeks.

keyboard_arrow_downCOMMENTS

Leave a Reply

prakasharige says:
Mar-13-2013 08:54 am

Citymeals-on-Wheels is doing great service. Till now it raised $5 million donations is a great achievement. I think other business houses must follow Citymeals footsteps. Thanks for the Article. Empire Corner

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Hy-Vee starts construction on new store

BY Alaric DeArment

ANKENY, Iowa — Hy-Vee has started building a new store in Iowa, the supermarket chain said.

Hy-Vee announced that the 92,000-sq.-ft. store would be the second in the planned community of Ankeny, Iowa. The company plans to open the store in late 2013.

The new store will include a Starbucks coffee outlet, pharmacy with drive-through service, gelato bar, Chinese buffet, sushi bar and other amenities, as well as an on-site convenience store and gas station.


Find us on Facebook for more insight, analysis and the latest in drug store news.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?