CENTER STORE

Kleenex debuts Cool Touch tissue in time for cough-cold season

BY Allison Cerra

DALLAS — Kleenex has debuted a new facial tissue designed to cool a sore nose on contact.

Kleenex Cool Touch tissue is a soft tissue that features a proprietary blend of ingredients, including  a formula of cooling moisturizers and aloe, which actively releases a cool sensation to soothe sore noses.

"This is just the latest in a long line of category-leading innovation driven by the Kleenex brand," Kleenex brand director Craig Smith said. "Our research shows that as many as 24 million people have a sore nose in a given year, most often caused by the common cold, flu and allergies. Kleenex Cool Touch tissues include an innovative feature that provides a cool sensation when it contacts your skin, offering a better way to soothe sore noses."

Kleenex Cool Touch tissues is hitting store shelves nationwide this month.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

PepsiCo shuffles executives

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo on Wednesday announced several executive changes at its company, including a new CEO of PepsiCo Beverages Americas.

Frito-Lay North America president and CEO Al Carey was named CEO of the PepsiCo Beverages Americas unit, effective immediately. In his new role, Carey, a 30-year PepsiCo veteran, will be responsible for all aspects of the beverage businesses in the Americas. He will report to PepsiCo chairman and CEO Indra Nooyi.

Meanwhile, the beverage unit’s current leader, Massimo d’Amore, will retain responsibility for the North American Gatorade and Tropicana businesses, as well as the Latin American beverage business, and will report to Carey. Additionally, d’Amore will continue to lead the Global Beverages Group as president. In this capacity, he will report to Nooyi.

Succeeding Carey at Frito-Lay North America president is Tom Greco, who most recently served as Pepsi Beverages Co. EVP and chief commercial officer.

"The appointments we’ve made today reflect the depth of our management bench, the quality of our leaders, and will lead to a seamless transition," Nooyi said.

In related news, PepsiCo also announced the retirement of Pepsi Beverages Co. CEO Eric Foss, effective Dec. 9. Foss has served in this capacity since February 2010.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Five Point Snacks salutes U.S. Armed Forces

BY Allison Cerra

NEW YORK — A new line of snacks is hitting the East Coast market this month.

Five Point Snacks celebrates the five branches of the U.S. Armed Forces and touts military-themed graphics on its packaging, the company said. The lineup includes Major Murphy’s kettle cooked potato chips, Sailor Knots mini pretzel knots, Flotilla Tortillas whole grain white corn tortilla chips, G.I. Crunches strong cheddar cheese twists and Airmen Popcorn classic American white popcorn.

Five Point Snacks are sold at all Duane Reade stores throughout metro New York, with additional retail distribution planned in the coming months. The brand, which officially will launch on Veteran’s Day this year, also will donate a minimum of 11% of its profits to organizations that support, care for and benefit veterans. For more information, visit Fivepointsnacks.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?