Kiwi wants Americans to save money with shoe care tips
EXTON, Pa. A shoe care brand under the Sara Lee umbrella is offering tips to consumers on the importance of shoe care in order to curb spending.
Kiwi shoe care found that 57% of surveyed American consumers said they plan to be “frugal fashionistas” when it comes to shoe shopping this spring – if the old shoe fits, they will wear it.
KIWI recommends consumers take the following steps to better take care of and protect their shoes:
- Clean before you polish: Dirt and other debris can easily get stuck in leather shoes. Be sure to clean your shoes and remove excess dirt and debris prior to polishing
- Whiten your whites: White shoes can easily be rehabbed with shoe whitener. You’ll be able to cover up any scuffs or dark marks, hiding all of the evidence that you nabbed those shoes from your closet, not the store
- April showers… can ruin your shoes: You should always protect your suede and nubuck shoes before you wear them for the first time – especially shoes and boots you plan to wear in the rain. If they do end up getting completely soaked, stuff them with newspaper while they dry to help keep their shape. Always allow them to dry naturally, away from direct heat
- Protect while storing: Don’t just throw your shoes on the floor of your closet after wearing. Store leather shoes using a shoetree to help retain the shape of the leather. If a shoetree won’t work (such as for strappy sandals), stuff the toecap with newspaper or tissue. Never store or dry leather shoes near direct heat
- Travel smart: If traveling, place your shoes inside a shoe bag or wrap them in a soft material for additional protection.
“At Kiwi, we are committed to helping our customers put their best foot forward and feel confidence in their everyday lives,” said Martin Lind, president of household and beverage for Sara Lee. “Just because many of us are pinching pennies this spring, doesn’t mean our shoes need to look the part. There are simple, wallet-friendly steps everyone can take to extend the life of their shoes in order to look and feel confident.”
Drank stretches its market reach to Oregon
EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.
Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.
“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”
Meissner joins Jones Soda as CEO
SEATTLE Jones Soda is hoping to revitalize its business with the appointment of a new CEO, its third in the past two years.
William Meissner replaced Joth Ricci, who served as Jones Soda CEO for nearly a year. Meissner recently was president of Talking Rain Beverage and previously worked for Fuze Beverages.
Jones Soda recently announced that beverage maker Reed’s was interested in purchasing the company, in addition to another, unnamed potential buyer.