BEAUTY CARE

Kiss My Face rolls out new eco-friendly initiatives

BY Antoinette Alexander

GARDINER, N.Y. Kiss My Face, a maker of natural personal care products, is taking its eco-consciousness to a new level with several initiatives, including the development of an in-store display that is recyclable and made from recycled materials.

The new display, dubbed Greenhouse, was developed in partnership with LG&P In-Store Agency. Kiss My Face is distributing the Greenhouse and debuting newly redesigned packaging that minimizes waste and the use of toxic materials.

Kiss My Face is launching its Potent & Pure skin care line in 65 percent recycled packaging, produced using wind power and water-soluble inks. New shipping containers made of 65 percent recycled cardboard and water-soluble inks will be used to distribute products to retailers, and counter units used to display organic lip products will be made of 100 percent recycled cardboard.

In addition, the company has teamed up with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods. Participants in RecycleBank can earn reward points for each pound of trash recycled, then use their points to earn coupons for Kiss My Face and other consumer brands. The coupons are redeemable at local and national retailers.

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Allegro launches spring, summer designer cosmetic bag collections

BY Antoinette Alexander

LOS ANGELES Allegro Manufacturing, which is owned by Conair, is launching for 2009 new spring/summer collections under the Trina and Morella brands.

The 2009 Trina collection, a premium cosmetic bag line, features a mix of modern luxury with elements of classic elegance. The new collection features sleek textures and rich fabrics that are coupled with bold citrus tones and black and white minimalism to reflect the season’s trends. Within the collection are eight unique lines priced between $25 and $99.

For the mass market, Allegro is offering the Modella 2009 spring/summer collection. Modella bags combine form and function with their bright colors and distinctive patterns on bags that serve a purpose for all kinds of travel.

The new Modella collection includes fitted valets, three-piece weekend sets, purse kits, fitted mini-train cases and a fitted weekender made of recycled nylon. The pieces are priced at less than $15.

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EcoTools expands its lines to earth-friendly nail care

BY Antoinette Alexander

NEW YORK EcoTools, a mass eco-conscious cosmetic brush and bath accessories brand launched in February, is expanding its line for 2009 to be a mass eco-friendly nail care collection.

For 2009, the brand is expanding into a new category with the introduction of an eco-friendly nail care collection featuring products like bamboo sticks and recycled steel sapphire files. A line of liquid bath and body products is also in the works for 2009, marking yet another new venture.

In addition, EcoTools is expanding beyond its original collection, which focused primarily on bamboo, to now include brushes cased in recycled aluminum and cleansing sponges made of soybean oil.

As in 2008, EcoTools will retain its partnership with 1 Percent For the Planet by donating 1 percent of annual sales to the organization for 2009.

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