BEAUTY CARE

Kiss My Face rolls out new eco-friendly initiatives

BY Antoinette Alexander

GARDINER, N.Y. Kiss My Face, a maker of natural personal care products, is taking its eco-consciousness to a new level with several initiatives, including the development of an in-store display that is recyclable and made from recycled materials.

The new display, dubbed Greenhouse, was developed in partnership with LG&P In-Store Agency. Kiss My Face is distributing the Greenhouse and debuting newly redesigned packaging that minimizes waste and the use of toxic materials.

Kiss My Face is launching its Potent & Pure skin care line in 65 percent recycled packaging, produced using wind power and water-soluble inks. New shipping containers made of 65 percent recycled cardboard and water-soluble inks will be used to distribute products to retailers, and counter units used to display organic lip products will be made of 100 percent recycled cardboard.

In addition, the company has teamed up with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods. Participants in RecycleBank can earn reward points for each pound of trash recycled, then use their points to earn coupons for Kiss My Face and other consumer brands. The coupons are redeemable at local and national retailers.

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Allegro launches spring, summer designer cosmetic bag collections

BY Antoinette Alexander

LOS ANGELES Allegro Manufacturing, which is owned by Conair, is launching for 2009 new spring/summer collections under the Trina and Morella brands.

The 2009 Trina collection, a premium cosmetic bag line, features a mix of modern luxury with elements of classic elegance. The new collection features sleek textures and rich fabrics that are coupled with bold citrus tones and black and white minimalism to reflect the season’s trends. Within the collection are eight unique lines priced between $25 and $99.

For the mass market, Allegro is offering the Modella 2009 spring/summer collection. Modella bags combine form and function with their bright colors and distinctive patterns on bags that serve a purpose for all kinds of travel.

The new Modella collection includes fitted valets, three-piece weekend sets, purse kits, fitted mini-train cases and a fitted weekender made of recycled nylon. The pieces are priced at less than $15.

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NPD Group study shows how women change makeup buying habits at different ages

BY Antoinette Alexander

PORT WASHINGTON, N.Y. As a woman ages, her makeup usage and buying habits shift as concerns about aging play a greater role, according to a new report from The NPD Group.

According to a new report, “The Makeup In-Depth Consumer Report,” the key age group where a shift begins is 35 to 44 years old. It is during this time that women begin to use color more on their face and lips and less color on their eyes. By the time she is 35 years old she has flipped her preferences from lip gloss to lipstick and from foundation toward blush.

As women approach 40 and beyond, there is much greater attention placed on anti-aging products, the report said. In the eye category, concern about wrinkles around the eye is likely the reason why a woman might start using less eye shadow and less eyeliner when they hit 45 years of age. However, mascara usage remains high no matter what her age.

Furthermore, by the age of 35, women have a more involved daily regimen, with 42 percent of women telling NPD they use five or more products in a typical day. Younger women, aged 18 to 24, wear fewer makeup products in a typical day, with only 28 percent using five or more different products as part of her normal daily routine.

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