BEAUTY CARE

Kiss My Face gears up for summer with latest sun care products

BY Antoinette Alexander

NEW YORK — Natural personal care brand Kiss My Face has developed a new range of sun care products that use antioxidant defenders vitamin C and E, green tea, goji berry extract, olive oil, shea butter and aloe to provide a hydrating defense against the sun’s damaging rays.  

Furthermore, Kiss My Face has introduced a new any angle Air Powered Spray, available in select products, that delivers sunscreen without the use of chemical propellants. These are ideal for those hard-to-reach areas.

Kiss My Face also is expanding upon its specialty sun offerings with the new Tattoo Shade, a formula designed to keep tattoos looking sharp with its protective skin shield. In addition, the new Kiss My Face Sensitive Side SPF 30 offers 3-in-1 protection for sensitive skin with three times the hydrating protection. The sun care range also utilizes nature’s moisturizer nurtured from safflower seeds. The hydresia formula has been added to Kiss My Face’s Sun Spray Lotions for 2014.    

Kiss My Face sun care products utilize natural mineral sun blocking agents, titanium dioxide and zinc oxide and effective sunscreens to provide full broad spectrum UVA and UVB protection. The Kiss My Face sun range is free of parabens, oxybenzone and artificial fragrances. New products include:

  • Bare Naked SPF 30 Air Powered Body Mist ($15.99);
  • Cool Sport with Any Angle Air Powered Spray SPF 50 ($16.99); 
  • Kids Defense with Air Powered Spray SPF 50 ($16.99);
  • Sun Spray Lotion with Hydresia SPF 30 ($15.95 for 8 oz. and $21.99 for 14 oz.) and SPF 50 ($16.99 for 8 oz.);
  • Sun Spray Oil SPF 30 ($15.99);
  • Sensitive Side SPF 30 ($12.95 for 4 oz. and $3.99 for .75 oz.);
  • Tattoo Shade SPF 30 ($9.99);
  • After Play Air Power Crème ($11.99); and
  • Kids Defense Mineral SPF 30 ($14.99)

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National Sales Solution, Retail Smarter team up to present seminars at ECRM Europe

BY Antoinette Alexander

ST. LOUIS — National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

Otto and Echele will present “An Insider’s Guide to a Successful U.S. Launch” on Feb. 16 for attendees of the European Beauty and Personal Care event. The second seminar will be on Feb. 18 for attendees at the European Health Care, Vitamin, Diet and Nutrition event. Both conferences will be held at the Intercontinental Carlton Cannes in Cannes, France.

ECRM, which stands for Efficient Collaborative Retail Marketing, provides business solutions to the retail industry to help buyers and manufacturers improve sales, reduce expenses and go to market faster and more efficiently.

The Beauty and Personal Care event encompasses items within the cosmetics, skin care, sun care, toiletries, bath, hair care, fragrance and personal care areas of the store. The Health Care, Vitamin, Diet and Nutrition event will include OTC health care, first aid, wound care, foot care, eye care, ear care, home health, cosmeceutical and dermo-cosmetics, as well as vitamin, diet and food supplements.

Otto and Echele, both veterans of global consumer packaged goods companies, now focus on helping small and medium-sized brands. Through a strategic alliance, Otto’s NSS handles sales management, while Echele’s Retail Smarter specializes in marketing and supply chain. In recent years, the pair have helped several brands enter the United States.

Otto and Echele will discuss the U.S. market opportunity, entry methods, cultural differences and the successful products to market process. Their presentation will be Feb. 16 and again Feb. 18 from 5:30 pm to 6:30 pm.

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Coolway develops low-heat technologies for damage-free hair styling

BY Antoinette Alexander

LOS ANGELES — After five years of research and clinical studies, Coolway is looking to transform the hair care industry with its Coolway "Low Heat Styling Revolution," which uses products and moisture-sensitive styling tools that avoid intense heat and the damage it causes.

Coolway’s low-heat flat iron has won six beauty awards by giving women smooth, straight hair without heat damage. This flat iron incorporates AutoSense technology, which detects the moisture level in your hair, and automatically sets to the precise temperature needed — always below 299 degrees Fahrenheit, according to the company.

Broadening its portfolio, Coolway has just launched the True Smooth spray, featuring a new technology that allows you to avoid using a flat iron altogether, the company stated. True Smooth contains Coolway’s amino lock MAB molecule, which is activated by a blow dryer to hold style from the inside of the hair as you are drying it. With True Smooth, you get flat iron results without using an actual flat iron, according to the manufacturer, and it strengthens hair up to four times and reduces breakage by 75%.

Consumers can complete the salon look at home with Coolway’s Go Pro Dryer. It was developed to avoid damage by reducing heat and increasing blow dryer airflow. This allows those styling their hair to avoid damage, dryness and frizz, while also cutting blow-drying time in half.

There’s also the Coolway Cool Cleanse Shampoo and Cool Hydrate Conditioner. This protein-rich duo is infused with Coolway’s amino lock MAB molecule for soft, hydrated, healthy hair.

 

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