BEAUTY CARE

King of Shaves to partner with Remington Division of Spectrum Brands in U.S.

BY Antoinette Alexander

MADISON, Wis. British shaving brand the King of Shaves is expanding its U.S. and Canadian distribution under an agreement with Spectrum Brands Holdings, the owner of Remington-branded shaving and grooming products.

Under the multiyear agreement, Spectrum’s Remington division will partner with King of Shaves to launch the Remington King of Shaves Azor system razor into the American market. Spectrum also will distribute King of Shaves-branded men’s grooming products. Spectrum currently has distribution in major mass and drug store retailers across the United States, as well as in all regional retailers and department stores, and will launch King of Shaves in spring 2011.

“Partnering with the Remington brand in the U.S. market is a pivotal moment for our company and brand. We have delivered hundreds of millions of shaves via our award-winning products, loved by millions of men and women, and now we have a highly regarded U.S. brand partner who can truly leverage our products, providing real sales penetration and brand awareness for us in the key U.S. market,” stated British entrepreneur Will King, who founded King of Shaves in 1993.

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Gojo reacquires Purell brand

BY Allison Cerra

AKRON, Ohio Six years after it sold its hand sanitizer brand, Gojo on Friday announced it reacquired the brand from Johnson & Johnson’s consumer products division.

In 2004, Gojo sold the Purell brand to Warner-Lambert Co. a wholly owned subsidiary of Pfizer.  Johnson & Johnson Consumer Cos. acquired the brand as part of the company’s acquisition of Pfizer Consumer Healthcare in 2006. Since then, the Purell brand has experienced significant category growth, with its signature hand sanitizer being used in professional healthcare settings and on the go by consumers.

"Good hand hygiene knows no boundaries," said Gojo president Mark Lerner. "This transaction enables Gojo to expand the Purell product line to include effective hand hygiene solutions for every setting –– at home, at work and on the go."

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Sephora expands across the border

BY Antoinette Alexander

SAN FRANCISCO and MEXICO CITY Sephora, which is owned by LVMH Moet Hennessy Louis Vuitton, is establishing a retail presence in Mexico in 2011 via a joint venture agreement with Grupo Axo.

Sephora and Grupo Axo, a strategic partner with more than 15 years of experience in the Mexican market, will begin operations with two store openings in the second half of 2011, and “significant additional store openings” slated for each year thereafter, according to the companies.

The locations will be a “unique retail experience,” and will offer an extensive selection of new and established global brands, as well as local favorites and new finds, tailored to the Mexican consumer, stated David Suliteanu, president and CEO of Sephora Americas.

The deal further signifies Sephora’s expansion intent in the Latin American market following LVMH’s acquisition of a majority stake in Sack’s, an online retailer of fragrances, cosmetics and toiletries in Brazil, earlier this year.

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