BEAUTY CARE

Kinerase announces new skin care line for mass

BY Antoinette Alexander

ALISO VIEJO, Calif. Clinical skin care brand Kinerase, which has a long history of creating high-end skin care products for both the physician and prestige channels, now has developed a new line for the mass market — Dr. LeWinn by Kinerase.

Dr. LeWinn by Kinerase, a new hybrid of skin care products for consumers who need a more accessible price point, is comprised of 10 cleansers, moisturizers and daily treatments. The products will be available beginning February 2011 at select Walgreens and Walmart locations, and will retail for between $10 and $35.

Valeant Pharmaceuticals International, the creator of Kinerase, recognized the potential of combining the insights, advancements and technology from the two leading areas of medical skin care research — dermatology and plastic surgery — and by partnering with Dr. LeWinn’s Research Center, the company developed the new collection.

The line utilizes Kinerase’s patented kinetin at exclusive clinical strength levels of 0.1% to visibly extend skin’s youth by improving cell health. Kinetin exists naturally in the DNA of plant and human cells and has been clinically proven to provide benefits in human skin. Kinetin slows down visible aging by recharging cells to stimulate skin’s natural protection and repair mechanisms. As a result, skin acts, looks and feels younger, the company stated. Kinetin is effective for all skin types and works without exfoliating or forcing cell turnover, so it does not irritate.

In addition to kinetin, Dr. LeWinn by Kinerase products contain a variety of ingredients available in the mass market for the first time. Some of these ingredients include SNAP-8 Peptide, neuropeptides that visibly relax the appearance of wrinkles caused by repetitive facial expressions; Osilift, oat kernel sugars that create an invisible lifting film to tighten and minimize the look of wrinkles; and Eyeseryl, a tetrapeptide that drains and decongests puffiness and safeguards against future eye bags.

Plastic surgeon Dr. Laurence LeWinn founded the Department of Plastic and Reconstructive Surgery in Philadelphia, and continued on to become the associate clinical professor of surgery at the Hershey Medical Centre Pennsylvania and the director of Plastic Surgery Institute in Palm Springs. Inspired by his celebrity clientele, he created a topical skin care collection, called Dr. LeWinn’s Private Formula, which has been the No. 1 premium skin care brand in Australia for the past 11 years.

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Prestige makeup sales on upswing, NPD says

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Prestige makeup in U.S. department stores is on the rise, marking the first time in two years that the prestige makeup industry has shown a positive trend, according to market research firm the NPD Group.

Dollar sales increased 2% to $2 billion year-to-date through August 2010, compared with the same period in 2009. August 2010 was the fourth consecutive month of positive dollar and unit sales.

“While 2% may not seem like a huge sales increase, it is noteworthy because this is the first time in two years that the prestige market industry is showing a positive trend. We first began to see prestige makeup decline in 2008, before the recession, and if you were to look at where the prestige market industry was just one year ago, in 2009, you would be seeing a 7% decline, compared [with] 2008 figures,” stated Karen Grant, VP and global industry analyst for The NPD Group. “Women continue to tell us that they want to enhance the way they look and to feel more confident and feminine. Experimenting with color is one of the ways they do that without spending a fortune.”

Face and nails were the standout segments, outperforming the total makeup category in the first eight months of the year. Face, the largest segment with 49% dollar share of makeup, grew 3% in dollar volume, versus last year.

Concealer (up 6%), foundation (up 3%) and blush (up 2%) helped drive category growth. The nail segment, the smallest makeup segment with only 1% dollar share, grew a double-digit 31% year-to-date (January through August) 2010, compared with the same time last year.

Both the lip and eye segments showed positive growth as well, 2% and 1%, respectively. The subsegments driving growth in the lip and eye categories were lip color (up 8%) and eye liner (up 3%).

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Creme of Nature with Argan Oil product line expands

BY Antoinette Alexander

JACKSONVILLE, Fla. Ethnic hair care brand Creme of Nature has added the Creme of Nature with Argan Oil no-lye relaxer to its portfolio of argan oil hair care products.

The product is available at mass-market retailers and beauty supply stores in October, and it joins the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer.

The relaxer system is infused with nutrient-rich certified organic argan oil from Morocco with advanced straightening performance. Packaged in new, Moroccan-themed kits, the relaxer will be available in regular and super strengths to meet the needs of varying hair textures.

The creamy emollient formula is designed to be easy to mix and apply. The kit includes the Creme of Nature with Argan Oil intensive conditioning treatment and the Creme of Nature with Argan Oil gloss and shine polisher. In addition to these two products, the kit also will include a neutralizing shampoo and step-by-step directions for application.

"The Creme of Nature with Argan Oil relaxer incorporates the healing, moisturizing and conditioning properties of argan oil to offer a relaxer to consumers that is one-of-a-kind, yet affordable," stated Colomer USA multicultural VP marketing Shawn Tollerson. "We have received a great response from consumers with the launch of argan oil shine hair care products. So now, women who relax their hair can enjoy the benefits of argan oil during this process, from start to finish."

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