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Kind Healthy Snacks releases Strong & Kind snack bars

BY Ryan Chavis

NEW YORK — Kind Healthy Snacks announced the release of Strong & Kind, the brand’s first snack line and movement bent on changing the way people view strength and kindness. Strong & Kind packs 10 g of natural protein and ingredients like whole almonds, seeds and legumes. Consumers will be able to pick from five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili.

“As a team, we found ourselves craving bold, savory flavored snacks, but were disappointed with the options available today as almost all of them are void of positive nutrition,” said Daniel Lubetzky, Founder and CEO of Kind. “We set out to fix that by crafting savory snacks that deliver on both health and taste. It took us years to crack the code and develop Strong & Kind. The new line delivers strong, bold flavors from nutritionally-rich ingredients that people can feel good about eating.”

Strong & Kind is gluten-free, non-GMO, contains low sodium and no SMG. The new line will be available at KindSnacks.com and at grocery stores nationwide beginning April 2014. The SRP is $1.79 per bar.

 As part of the new product launch, the company said it is partnering with NBA star Kevin Durant in an effort to prove that the best way to show strength, it so choose kindness.

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Snyder’s of Hanover doles out Pretzel Spoonz

BY Ryan Chavis

HANOVER, Pa. — Snyder’s of Hanover has launched new Pretzel Spoonz, a double-ended, spoon-shaped pretzel designed for scooping up dips, cheese and spreads.

Pretzel Spoons can be enjoyed in limitless combinations, the company said. The new product is now available nationwide and carries a retail price of around $3.69 for a 12-oz. bag.

"Pretzel Spoonz are a great accompaniment for any snacking occasion, from a backyard barbeque to a playoff basketball game," said Bob Gould, marketing manager for Snyder’s of Hanover. "We invite our consumers to explore the many ways to pair this new product with their favorite dips and spreads." 

 

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Mountain Dew announces new content project

BY Ryan Chavis

AUSTIN, Texas — Mountain Dew, a brand from PepsiCo, announced the launch of Green Label Studios: Open Call, a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.  

"Game changing ideas and epic content can come from anywhere, at any time," said Greg Lyons, VP marketing, Mountain Dew. "Green Label Studios: Open Call is the perfect platform for ‘Dew Nation’ to express themselves, celebrate their passions and show us how they ‘Do the Dew.’"

Through April 25, content creators can submit their work at Green-Label.com, showing how they "Do the Dew." Entries should showcase the unique point-of-views of the filmmakers and express what they’re passionate about. All entries will be judged by Mountain Dew and Green-Label.com editorial teams. Ten finalists will each receive a $10,000 production grant to create content; they will present their work to a panel this summer in New York City.

The winner also will have the opportunity to be mentored by acclaimed director Robert Rodriguez and Roberto Orci, executive producer and writer of "Matador," a new action series that will air on Rodriguez’s new cable channel.

"I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time," said Robert Rodriquez at a Green Label Studios event at South by Southwest. "I’m excited to partner with Dew to give professional and aspiring storytellers and creators a creative outlet to share with us their stories."

 For a complete set of rules for Green Label Studios: Open Call, please visit Green-Label.com.

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