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KIND becomes first snack brand to publish added sugar content

BY Gina Acosta

NEW YORK — KIND Healthy Snacks has published the added sugar content of the 60+ snacks across its portfolio, furthering its commitment to satisfy consumers' evolving dietary desires.

The announcement comes two years in advance of the deadline recently set by the U.S. Food and Drug Administration for food companies to break out the added sugar content in their products. 

"Our approach at KIND is to provide consumers with straightforward information about what they're putting into their bodies, so for us, publishing the added sugar content in our snacks is a natural next step in our ongoing commitment to transparency," said Daniel Lubetzky, founder and CEO of KIND.

KIND shared the information on its newly launched web page, KIND Promises, which for the first time, publicly outlines the overarching health and nutrition principles that guide the company's innovation.

"Always using a nutrient-dense food like nuts, whole grains or fruit as our first ingredient and striving to make products that are low glycemic are among the standards that guide our product innovation," said Stephanie Perruzza, health and wellness specialist at KIND. "As we look to the future, we'll continue to stand by these principles when creating new snacks made with wholesome, recognizable ingredients."

Over the years, the company has taken significant steps to use as little sugar as possible in its snacks without compromising taste or adding artificial sweeteners or sugar alcohols. These include:

  • Last year, KIND announced an effort to reduce the sugar in seven of its Fruit & Nut bars to contain between 14 and 56 percent less added sugar compared to prior recipes. The rollout of the new bars, which began earlier this year, will be completed next year.
  • Once the reformulated bars become available, all KIND snacks will have approximately ½ to 2 ½ teaspoons of added sugar per serving. Put into context, the USDA recommends individuals limit their daily intake of added sugars to no more than 12 teaspoons per day.1
  • Made with only fruit & chia or fruit & veggies, KIND's newly launched Pressed by KIND bars contain no added sugar and provide two full servings of fruit, equivalent to 1 cup per the USDA's Dietary Guidelines, which suggests an intake of 1 to 2 cups of fruit per day.
  • With 5g of sugar or less, all of the bars in KIND's best-selling Nuts & Spices line contain 50 to 60 percent less total sugar compared to the average nutrition bar.

 

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Muuna aims to make cottage cheese the new Greek yogurt

BY Gina Acosta

NEW YORK — A new, innovative food company is on a mission to change the way consumers think about cottage cheese.

Muuna announced it is launching a line of cottage cheese products featuring unique, single-serve cups available in six varieties, including Strawberry, Blueberry, Pineapple, Peach, Mango and Lowfat Plain. The company is also launching two multi-serve items—Lowfat Plain and Classic Plain. 

Muuna's premium fruit-on-the-bottom flavors each have 130 calories, 9-11g sugar and 15g protein per 5.3oz container. Muuna's Lowfat Plain has 120 calories, 4g sugar and 19g protein per 5.3oz container. All Muuna products contain no high fructose corn syrup or stevia and are free of artificial flavors, colors and sweeteners. Muuna is also gluten-free and certified Kosher. 

"Cottage cheese has been around forever, and mainly thought of as a diet food. The same was true for yogurt, but yogurt innovated while cottage cheese remained stuck in the past," said Gerard Meyer, CEO of Muuna. "At Muuna, we decided to reimagine cottage cheese, inside and out, down to our unique, beautiful cup.  Today's consumers want good food that tastes delicious, but cottage cheese has developed a reputation as boring and bland. So we spent years creating a proprietary recipe that delivers a melt-in-your-mouth, creamy cottage cheese combined with premium, real pieces of fruit, which will surprise and delight your taste buds. What's more, protein-seekers will be delighted to know that Muuna is high in protein. We invite consumers to compare Muuna to their favorite cottage cheese or their favorite Greek yogurt, because if you like those, you'll love Muuna." 

Muuna cottage cheese is available in 5.3 oz. ($1.69 MSRP) single-serve cups and 16 oz. ($3.49 MSRP) multi-serve containers. Muuna is hitting the shelves of select Northeast retailers, including ShopRite and Shaw's, this month.
 

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MillerCoors debuts a hard iced tea

BY Gina Acosta

CHICAGO – MillerCoors has launched a new beverage called Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets. 

More than 85% of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet than regular iced tea with 5% alcohol by volume.

“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager. “The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, is available now in Delaware, Kentucky, Maine, Massachusetts, New Jersey, upstate New York, New York City. Ohio and Wisconsin.

 

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