HEALTH

New Poise bladder supports put focus on leakage prevention

BY Michael Johnsen

DALLAS — Kimberly-Clark on Wednesday introduced Poise Impressa Bladder Supports, a new over-the-counter internal solution designed to help stop leaks before they happen.
 
The supports are the first over-the-counter, non-absorbent internal product designed for the temporary management of stress urinary incontinence. Inserted into the vagina like a tampon, Poise Impressa Bladder Supports gently lift and support the urethra, which helps discreetly prevent urine from leaking for up to 8 hours every day.
 
“We know consumers want to manage their bladder leakage in a way that allows them to live their most active, worry-free life,” said Paula Winkel, senior director, Kimberly-Clark Research and Engineering. “By effectively translating deep consumer insights, we've introduced an innovation with Poise Impressa that changes the game in the light incontinence category.“
 
Poise Impressa Bladder Supports are available in three sizes that adapt to the unique internal shape of each woman's body. Women should start with the Poise Impressa Sizing Kit to find the size that helps effectively stop their leaks and fits most comfortably, the company said. Poise Impressa Bladder Supports have been nationally available online since February and will be widely available in retail outlets across the U.S. beginning in September. 
 
“As the light incontinence category leader, the Poise brand continues to bring superior product innovations to market,”  said Jay Gottleib, president of Adult and Feminine Care at Kimberly-Clark North America. “New Poise Impressa will change the category altogether and transform the lives of women with stress incontinence in a way they never thought possible – by helping to prevent leaks instead of absorbing them afterwards.”
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HEALTH

Pfizer freshens up vitamin aisle with new product

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Wednesday announced the launch of Centrum VitaMints, a multivitamin that offers consumers the essential nutrients they can enjoy like a mint.
 
“Americans want to live well — they want to eat right and exercise often — however they are often short on the time needed to support an active, healthy lifestyle,” lifestyle and wellness expert Bahar Takhtehchian said. “By offering a multivitamin in a flavor many consumers love, Centrum VitaMints give consumers an on-the-go option they enjoy like a mint that helps support energy, immunity and metabolism.”
 
Centrum VitaMints in Cool Mint flavor is intended for adults, and includes such nutrients as Vitamins A, C, D and E. Serving size is two minty chewables daily which can be taken with or without food or water.
 
“Pfizer Consumer Healthcare is committed to bringing a range of exciting new Centrum multivitamin formulas to market that seamlessly fit into Americans’ everyday lives, including Centrum VitaMints, a surprisingly and refreshing mint tasting multivitamin that breaks through in a category traditionally known for tablets and gummies,” Robert Uccardi, director for Centrum at Pfizer Consumer Healthcare, said.
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Nexcare bandages stick with latest ‘What Will Nana Do Next’ commercial

BY Michael Johnsen

ST. PAUL, Minn. — The team from Nexcare Brand from 3M Company on Wednesday unveiled the winning idea from their “What Will Nana Do Next?” contest. 
 
“Showcasing the staying power of Nexcare Waterproof Bandages with our favorite heroine, Nexcare Nana, has been a driving force for us in demonstrating in over-the-top ways how the bandages stand up to active lifestyles,” said Carrie Sazama, brand manager, Nexcare Brand. “We enlisted our fans in this campaign and they delivered. We are thrilled with all of the creative submissions we received and are excited to unveil Robbie [S.]’s winning concept as part of this campaign.”
 
The winning idea features Nexcare Nana in a dramatized product test where she rides top down in a convertible braving the spinning, soapy brushes of a car wash and ultimately emphasizes the strength and superior performance of the bandages against water, dirt and germs.
 
The contest launched in June as part of a larger digital brand campaign and features brave heroine and unexpected product tester, 87-year-old Nexcare Nana. The Nexcare “What Will Nana Do Next?” contest tapped consumers nationwide to determine Nana’s next daring adventure to showcase in extreme ways the staying power of Nexcare Waterproof Bandages. 
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