HEALTH

Kimberly-Clark realigns agency support for consumer brands

BY Michael Johnsen

DALLAS Kimberly-Clark Corp. on Wednesday announced it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally by sector.

Effective immediately, Ogilvy & Mather will be responsible for K-C’s baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company’s family care brands globally.

According to K-C’s chief marketing officer, Tony Palmer, the decision to align its consumer brands globally with existing WPP roster shops better positions the company to more fluidly transfer ideas and best practice while ensuring greater efficiency and speed to market.

“This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers,” Palmer said.

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Shiff survey: Cardiologists recommend supplements to patients

BY Michael Johnsen

SALT LAKE CITY According to a new national survey commissioned by Schiff Nutrition — and conducted by an independent research firm — an overwhelming majority of cardiologists (91%) have recommended dietary supplements to their patients to support cardiovascular health.

The survey found that three-quarters of cardiologists said that if they had to choose one dietary supplement to specifically support the cardiovascular health, they would choose omega-3 fatty acids, far more so than antioxidants (7%), CoQ-10 (2%) and vitamin E (1%).

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House committee delays second hearing of McNeil recall probe

BY Michael Johnsen

WASHINGTON One day following the announcement of a second hearing regarding McNeil Consumer Healthcare recalls, the House Committee on Oversight and Government Reform on Tuesday announced the postponement of that second hearing in order “to examine the circumstances surrounding recalls of medicines recently recalled by Johnson & Johnson.”

Anew date has not been set.

Last week, McNeil Consumer Healthcare announced that four lots of Benadryl allergy ultratab tablets (100 count) and one lot of Extra Strength Tylenol rapid-release gels (50 count) would be added to its initial Jan. 15 product recall. This recall, McNeil said, is a follow-up to the product recall because the products were inadvertently omitted from the initial recall action.

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