HEALTH

Kimberly-Clark realigns agency support for consumer brands

BY Michael Johnsen

DALLAS Kimberly-Clark Corp. on Wednesday announced it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally by sector.

Effective immediately, Ogilvy & Mather will be responsible for K-C’s baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company’s family care brands globally.

According to K-C’s chief marketing officer, Tony Palmer, the decision to align its consumer brands globally with existing WPP roster shops better positions the company to more fluidly transfer ideas and best practice while ensuring greater efficiency and speed to market.

“This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers,” Palmer said.

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Visine unveils new red eye formula

BY Allison Cerra

MORRIS PLAINS, N.J. Visine has developed a new eye-drop formula that relieves eye redness and irritation.

New Visine maximum redness relief formula uses a special Hydroblend formula to soothe irritation and provide up to ten hours of comfort, Visine said. In line with the product launch, Visine has developed a free app for iPhone and iPod Touch — the Visine red eye remover application — that eliminates red eye from consumers’ photos in moments.

Visine maximum redness relief formula is available nationwide for $5.99 (in 0.5 fl. oz.) at food, drug and mass merchandisers.

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House committee delays second hearing of McNeil recall probe

BY Michael Johnsen

WASHINGTON One day following the announcement of a second hearing regarding McNeil Consumer Healthcare recalls, the House Committee on Oversight and Government Reform on Tuesday announced the postponement of that second hearing in order “to examine the circumstances surrounding recalls of medicines recently recalled by Johnson & Johnson.”

Anew date has not been set.

Last week, McNeil Consumer Healthcare announced that four lots of Benadryl allergy ultratab tablets (100 count) and one lot of Extra Strength Tylenol rapid-release gels (50 count) would be added to its initial Jan. 15 product recall. This recall, McNeil said, is a follow-up to the product recall because the products were inadvertently omitted from the initial recall action.

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