HEALTH

Kimberly-Clark introduces Poise Thin-Shape pads with humorous campaign

BY Michael Johnsen

 
 
DALLAS — Kimberly-Clark's Poise brand on Tuesday launched new Poise Thin-Shape pads to help more women manage their light bladder leakage effectively and with confidence. New Poise Thin-Shape pads are up to 40% thinner than original Poise brand pads and are made specifically for those common little leaks triggered by every day occurrences like laughing, sneezing and exercising, with the trusted absorbency of the Poise brand.
 
Many of the one in three women who experience light bladder leakage rely on period pads to take care of their bladder leaks because they are not yet aware of solutions specifically designed for LBL, Kimberly-Clark noted. 
 
Designed to move with a woman’s body, new Poise Thin-Shape pads offer comfort and protection with Super Absorbent Material, a dry touch layer, leak block sides, an Absorb-loc core that quickly locks away wetness and odor and a Thin-Flex design for protection that’s three times drier than period pads.
 
“For more than 20 years, the Poise brand has been committed to understanding and creating product innovations that meet women’s evolving feminine needs,” said Breanna Kuhn, Poise brand manager, Kimberly-Clark. “New Poise Thin-Shape pads are the latest example of that commitment and we encourage women to make the right choice for their LBL and experience the extraordinary difference and outstanding protection that Poise offers vs. period-only pads and liners.”
 
The Poise brand is supporting the launch of new Poise Thin-Shape pads with an unexpected marketing approach and commercial program that lightheartedly encourages women with LBL to take their unused period pads and turn them into "something awesome." The program also includes television advertising, digital partnerships, product sampling and retail support.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Study: Supplements with ingredient Acacia rigidula contain amphetamine isomer

BY Michael Johnsen

HOBOKEN, N.J. – Harvard Medical School researcher Pieter Cohen on Tuesday called on the Food and Drug Administration to swiftly crack down on supplements containing Acacia rigidula, which has been found to contain an amphetamine isomer BMPEA. According to the research, 52.4% (11 of 21) of Acacia rigdula supplements contained the isomer at dosages ranging up to 93.7 mg per day. "The FDA should immediately warn consumers about BMPEA and take aggressive enforcement action to eliminate BMPEA in dietary supplements," Cohen wrote in the medical journal Drug Testing and Analysis
 
"Consumers of Acacia rigidula supplements may be exposed to pharmacological dosages of an amphetamine isomer that lacks evidence of safety in humans," Cohen said. 
 
“We share the concerns of Dr. Pieter Cohen and his study co-authors regarding BMPEA, an amphetamine isomer stimulant that should not be used in dietary supplement products because it is a synthetic drug-like substance, not a dietary ingredient," commented Steve Mister president and CEO for the Council for Responsible Nutrition. "Given FDA’s earlier findings combined with this new study by Dr. Cohen, we urge FDA to take immediate enforcement action against these adulterated products containing BMPEA and the companies illegally spiking these products with this synthetic drug." 
 
FDA first raised the issue of Acacia rigidula supplements adulterated with BMPEA in an article published by the agency in 2014 in the Journal of Pharmaceutical and Biomedical Analysis, noting that the amine compound is not found in the Acacia rigidula plant, Mister noted. 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Independent Pharmacy Alliance endorses INR Wellness immune support products

BY Michael Johnsen

MT. KISCO, N.Y. — The Independent Pharmacy Alliance, a trade group and retail pharmacy buying cooperative representing more than 3,000 independent pharmacies in New Jersey, New York, Connecticut and Pennsylvania, will endorse ImmuDyne's full line of INR Wellness immune support products. 
 
"I have been using INR Wellness for more than 10 years and my enhanced immune system has protected me beyond all my expectations," stated John Giampolo, IPA president. "You may recall that about 10 years ago, IPA launched a complex vitamin program to complement your patients' particular disease states. During the educational process to over 600 IPA members provided by many PhD nutritional experts, I discovered ImmuDyne and how its preventative impact affected me. I can highly recommend this product for all members, their families and their patients. Because of my experience, IPA has contracted with ImmuDyne at very special and affordable pricing. Your patients will surely appreciate your care when their resistance to seasonal illness improves."
 
"We appreciate the endorsement from IPA," said Mark McLaughlin, ImmuDyne president and CEO. "We can do a lot of good for the 3,000 independent pharmacies served by IPA, in the New York, New Jersey markets." 
 
"Millions of American suffer from a suppressed immune system," said Todd Goldman, ImmuDyne SVP. "Immune responses are many times depressed by various external influences including emotional stress, physical stressors such as inadequate sleep or athletic overtraining, environmental and occupational chemical exposure, UV and other types of radiation, common viral or bacterial infections, certain drug therapies, blood transfusions and operations. The human immune system is highly complex and important to our well-being. A strong and balanced immune system is required for health maintenance. Studies show by using ImmuDyne's beta glucan, it is possible to help restore an immune system imbalance or weakness."
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?