HEALTH

Kimberly Clark enlists celebrity endorsers for Depend’s ‘The Great American Try On’ to support cancer research

BY Michael Johnsen

DALLAS — Depend on Wednesday "boldly" re-invited Americans to join The Great American Try On and announced new and expanded celebrity partnerships designed to help give the millions of people living with bladder control issues the confidence to enjoy an active lifestyle. 

Dance champion Cheryl Burke is doing the cha-cha in the underwear-like Silhouette for Women briefs to benefit Dress for Success, while pro football stars DeMarcus Ware and Wes Welker are asking people across the country to support The V Foundation for Cancer Research, reminding everyone that there’s no better time to join The Great American Try On. In total, the Depend brand will donate $150,000 to charity for The Great American Try On, including a $75,000 contribution to The V Foundation and $75,000 to Dress for Success.

"Last year, the Depend brand revolutionized the incontinence category with the launch of the game-changing Depend Real Fit and Silhouette briefs," stated Elizabeth Metz, Depend brand director, Kimberly-Clark. "This year, with the expansion of The Great American Try On including support from even more celebrities — and some of their friends — Depend will continue to instill confidence in people living with bladder control issues and change the category by driving people to think differently about absorbent underwear."

Ware and Welker, who tried on the Depend Real Fit briefs under their football uniforms last year, are now competing in the Depend Players Challenge — an online competition in which the duo rally friends and fans for votes and support in order to win a $50,000 donation in their name to The V Foundation. 

Welker and Ware have begun rallying support from their friends with many popular celebrities already taking sides in the Depend Players Challenge, including football stars Von Miller and Kyle Rudolph, race car driver Scott Dixon, actor Omar Miller, dancer Maksim Chmerkovskiy, artist Snoop Lion and Olympian Mary Lou Retton.  

Pictured above, Snoop Lion with DeMarcus Ware

"I’m a competitor in every sense of the word so I’m excited to get in the spirit of the Depend Players Challenge as part of The Great American Try On," Ware said. "I want to win the $50,000 donation to The V Foundation so go to TheGreatAmericanTryOn.com and vote for me.

A multi-faceted commercial marketing program, The Great American Try On from Depend includes TV and Web creative designed to encourage consumer engagement through product samples and voting, store-specific retail support and charitable partnerships.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

PetArmor launches new TV campaign

BY Michael Johnsen

YARDLEY, Pa. — To kick off the arrival of flea and tick season, PetArmor last week launched a national TV commercial campaign created by Adrenaline, a Havas Company. The commercials educate pet parents that value-priced PetArmor is guaranteed to protect pets as well as competitive products at killing adult fleas and ticks. The :30 and :15 spots will air nationally supplemented with local market activity beginning April 1.

The advertising message was reinforced in a March 22, 2013 "Frugal Friday" segment on "TODAY"

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Basketball All-Star Lisa Leslie joins Chattem on ‘Allegra Outdoor Challenge’

BY Michael Johnsen

BRIDGEWATER, N.J. — Basketball All-Star Lisa Leslie and Chattem last week created the "Allegra Outdoor Challenge," a series of workout tips to help inspire people to stay active outdoors during spring allergy season.  

Beginning in April, Allegra’s Facebook page will highlight photos and tips from Leslie detailing ways families can take the "Allegra Outdoor Challenge" and escape allergy madness this spring. 

"As an athlete and a mom, there’s nothing I enjoy more than getting outside to shoot hoops or run around with my kids, but when our allergy symptoms act up it can keep my whole family indoors," Leslie said. "I am thrilled to team up with Allegra and show families that with the help of Allegra their seasonal allergies don’t have to stop them from enjoying the outdoors and having fun."

"As the weather warms up there’s no reason allergies should hold you back from the things you love to do. For more than 15 years, Allegra has been helping families find relief from their allergy symptoms," stated John Stroud, EVP marketing, Chattem. "We are proud to team up with Lisa Leslie to create a program dedicated to helping families put allergies behind them so they can enjoy the great outdoors."

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?