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Kimberly-Clark donates $1.56 million in scholarships

BY Allison Cerra

DALLAS The Kimberly-Clark Foundation, the charitable arm of Kimberly-Clark Corp.announced the recipients of its 2009 Bright Futures college scholarship program. This year, K-C provided college scholarships totaling $1.56 million to students located in 17 U.S. states and one Canadian province.

Established in 1993, the Bright Futures Scholarship Program awards college scholarships to children of Kimberly-Clark employees in the United States and Canada. Each scholarship is worth up to $20,000 ($5,000 per year for up to four years) for full-time students studying at accredited colleges and universities. Since its inception, the program has distributed approximately $30 million in scholarships to more than 1,500 students.

“Kimberly-Clark created the Bright Futures Scholarship Program to help make a college education more accessible to employees’ children who demonstrate the potential to become the next generation of leaders in our communities,” said Thomas J. Falk, chairman and CEO of Kimberly-Clark. “We salute the accomplishments of these capable and caring young citizens and are proud to award them these 2009 scholarships.”

The Foundation received 311 applications this year. The 78 recipients were chosen based on academic achievement, leadership, and involvement in extracurricular activities. Members of this year’s scholarship class will attend such top colleges as the University of Notre Dame, Georgia Institute of Technology, and Princeton, Stanford, Marquette, Emory and Clemson Universities. Past scholarship recipients have gone on to pursue successful careers in medicine, education, the armed forces and engineering. The average GPA for this year’s scholarship class is 3.96.

For more information on this year’s award recipients and to meet a few previous honorees, visit www.kimberly-clark.com.

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Dixie paper plates toughen up with new Ultra line

BY Allison Cerra

ATLANTA Dixie has modified its patented rim construction on its paper plate products to make the plate 40% stronger, the company announced.

The new plates come in two different designs to appeal to a variety of consumers and are slated to hit store shelves next month.

New Dixie Ultra plates are available across the country in grocery, club stores and mass merchandisers. As part of this major product upgrade, Georgia-Pacific is supporting the product’s rollout with new advertising that launched nationwide earlier this month.

The integrated campaign features a television spot in which a variety of foods – meatballs, fried chicken, pancakes, and sirloin steak – drop onto a Dixie Ultra plate in slow motion, emphasizing the strength of the new plate. The foods ceremoniously hit the plate in rhythmic fashion in time with the 1812 Overture. The print ads, online and in-store campaign components follow a similar theme.

“The new campaign focuses on the strength of the plate and the variety of heavy, messy foods that consumers usually don’t believe a paper plate can handle,” said Patrick Dodson, senior director marketing for Dixie. “The visuals in the new ads are key in demonstrating that the new Dixie Ultra is now the strongest paper plate in the market.”

For more information on Dixie Ultra, and to see the entire line of Dixie tabletop solutions, visit www.Dixie.com.

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Dr Pepper Snapple Group expands energy drink portfolio

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has expanded its Venom Energy portfolio with the addition of fruit punch and mango flavors called Death Adder and Killer Taipan, respectively.

Death Adder and Killer Taipan are the latest additions to the Venom Energy product line, which originally launched in June 2008 with two flavors: Black Mamba (regular) and Mojave Rattler (low-carbohydrate/low calorie).

“Energy drink enthusiasts are looking for more than just energy these days; they also want a variety of flavors and great taste,” said Chanda Rhodes, marketing manager for Venom Energy.  “The new Venom Energy fruit punch and mango varieties deliver unique and delicious flavors not typically associated with energy drinks.  Plus, they deliver that hardcore energy to keep you going all day.”

Venom Energy fruit punch, mango, regular and low-carbohydrate/low calorie offerings are available in a 16.9-oz resealable aluminum bottle at retailers for a suggested retail price of $2.39. Venom Energy regular and low-carbohydrate/low calorie offerings are also available at retailers in 4-packs of 16-oz aluminum cans for a suggested retail price of $6.99.

The Venom Energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine – ingredients that consumers look for in their energy drinks.  For additional information, visit www.venomenergy.com.

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