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Kimberly-Clark, Depend team up to fight prostate cancer

BY Anna Mcgrath

DALLAS Kimberly-Clark and the Depend brand have announced their partnership with Zero – The Project to End Prostate Cancer.

From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to Zero to help fund education for patients, free screenings for those at risk and cancer research.

Prostate cancer currently is the second-leading cause of male cancer-related deaths in the United States, with an estimated 27,360 fatalities in 2008. Despite being such a prevalent disease among males, nearly 100% of men diagnosed with the disease in its early stages are alive five years later. Early detection remains a critical step to surviving cancer.

“Our hope for future generations is that prostate cancer becomes a thing of the past,” said Skip Lockwood, CEO of Zero. “We commend Kimberly-Clark and the Depend brand for their commitment to helping us eradicate this disease.”

As part of the program, the Depend brand has aligned with a team of sports legends who each have a unique experience with prostate cancer. Survivors of the disease, including golf’s Jim Colbert, former baseball star and Zero board member Ken Griffey Sr., Football Hall of Famer Len Dawson and World Boxing Hall of Fame referee Joe Cortez, will join Pro Football Hall of Fame Class of 2009 inductee Rod Woodson, who at age 44 has pledged to get screened for the disease for the first time, as campaign ambassadors. All five men will share their personal stories, interact with consumers online at Depend.com and participate in various marketing communications activities, which will encourage men to be proactive about their prostate health.

Depend products continue to serve as valued resources for those recovering from prostate health issues, helping them maintain a normal and active lifestyle. For more information about Depend products or “The Depend Campaign to End Prostate Cancer,” visit www.depend.com.

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Frito-Lay to sell, distribute Matador by Jack Link’s brand

BY Allison Cerra

PLANO, Texas PepsiCo’s Frito-Lay North America division announced it has entered into an agreement with Jack Link’s, in which Frito-Lay will sell and distribute a new line of meat snacks under the Matador by Jack Link’s brand, aimed at young adults with action-driven lifestyles.

“The Jack Link’s brand continues to drive growth in meat snacks, and the new line of Matador products and partnership with Frito-Lay will take that growth even further,” said Troy Link, president of Jack Link’s Beef Jerky. “Combining the taste and quality of Matador meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies.”

The Matador by Jack Link’s lineup will feature highly differentiated meat stick and jerky products and offer bold new meat snack options. The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.

Under terms of the agreement, Frito-Lay will distribute and sell Matador by Jack Link’s meat snacks beginning Aug. 17.

Other terms of the agreement were not disclosed.

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Venom Energy drink scores with major sports superstars

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has sank its teeth into the energy drink market with Venom Energy.

The beverage blend contains caffeine, l-carnitine, guarana, inositol, glucuronolactone, maltodextrin, ginseng and taurine. To promote the new beverage, Venom Energy has recruited athletes to promote its brand. They include:

  • Joe Johnson, Atlanta Hawks
  • Adam Jones, Baltimore Orioles
  • Milan Lucic, Boston Bruins
  • Lance Briggs, Chicago Bears
  • DeMarcus Ware, Dallas Cowboys
  • Kenyon Martin, Denver Nuggets
  • Pavel Datsyuk, Detroit Red Wings
  • Lance Berkman, Houston Astros
  • Jordan Farmar, Los Angeles Lakers
  • Joey Porter, Miami Dolphins
  • Max Talbot, Pittsburgh Penguins
  • Roger Mason, San Antonio Spurs
  • Patrick Willis, San Francisco 49ers
  • Lofa Tatupu, Seattle Seahawks

The Venom Energy athletes will participate in promotions and marketing campaigns and will be featured on in-store merchandising materials in their respective regions.

“From Berkman’s crushing homers to Ware’s devastating hits, the Venom Energy athletes play with energy and power that personifies the impact of the brand,” said Chanda Rhodes, director of marketing for Venom Energy. “Venom Energy awakens the power within and allows you to seize the moment.”

Venom Energy fruit punch, mango, regular and low-carbohydrate/low calorie offerings are available in 16.9-oz. resealable aluminum bottles at retailers nationwide for a suggested retail price of $2.39. Venom Energy regular and low-carbohydrate/low calorie offerings are also available at retailers in 4-packs of 16-oz aluminum cans for a suggested retail price of $6.99.

For additional information, visit www.venomenergy.com.

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