Kimberly-Clark continues prostate cancer awareness campaign
DALLAS The maker of Depend products is kicking off its “The Depend Campaign to End Prostate Cancer” for the second time.
Kimberly-Clark said its Depend brand’s four-month campaign kicked off this month to celebrate Men’s Health Month and culminates in September with National Prostate Cancer Awareness Month, engaging a star-studded lineup of sports legends as campaign ambassadors and awareness advocates.
Through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a total donation of $250,000 to ZERO –– The Project to End Prostate Cancer –– to help fund education and research initiatives. New additions to the lineup include: Hall of Fame quarterback Jim Kelly, pro-baseball legend and Hall of Fame shortstop Ozzie Smith and Hockey Hall of Famer Mike Bossy, who will help introduce the program in Canada. Returning to this year’s team are Football Hall of Famers Rod Woodson and Len Dawson, World Boxing Hall of Fame referee Joe Cortez and baseball legend and ZERO board member Ken Griffey, Sr.
“More than 3.8 million men in the United States are currently managing some form of incontinence, many of whom are doing so as a result of a prostate-related health issue,” said Mark Cammarota, Depend brand marketing director at Kimberly-Clark. “The Depend brand continues to be a valued resource for consumers looking to maintain a healthy, active lifestyle while managing incontinence, and through ‘The Depend Campaign to End Prostate Cancer’ we remain committed to promoting much-needed discussion and publicizing that this disease is not only treatable, it’s beatable.”
Winn-Dixie launches yogurt line
JACKSONVILLE, Fla. Winn-Dixie has expanded its private-label offerings with a new yogurt line.
At 150 calories or less, Winn-Dixie’s new organic active yogurt is all-natural with added probiotics and prebiotics to aid digestion, the chain said of its new line. Other health benefits include omega-3s, calcium, vitamin D and 3 g of fiber per serving. All of the yogurts are low-fat, have 150 calories or less per serving and are available 6-oz. containers in strawberry, blueberry, peach, vanilla and raspberry flavors.
“We are always looking for new ways to provide healthy products for our customers,” said Mary Kellmanson, group VP marketing for Winn-Dixie. “Our organic line continues to expand with new products geared toward improving and maintaining a healthy lifestyle.”
The organic active yogurt line is one of more than 3,000 private-label products offered by Winn-Dixie. The product can be found at all 515 Winn-Dixie stores.
Hidden Valley launches Farmhouse Originals line
OAKLAND, Calif. Hidden Valley has launched a new line of salad dressings.
Hidden Valley’s Farmhouse Originals line combines “fresh-from-the-farm” with classic flavors, all sold at a suggested retail price of $3.49. The four new flavors include:
- Farmhouse Originals roasted onion parmesan: Savory flavors of roasted onion, and mellow parmesan and romano cheeses blend together for a creamy homestyle dressing
- Farmhouse Originals hickory bacon and onion: Enjoy the tongue-tingling taste of hickory smoked bacon with a hint of roasted onion
- Farmhouse Originals garden tomato and bacon: Sweet, smoky and pleasingly tangy, this delectable dressing has a rustic twist
- Farmhouse Originals creamy parmesan: Mouth-watering parmesan blended perfectly with tangy buttermilk for a delicious homestyle taste.
“Hidden Valley has always aimed to bring farm-fresh tasting flavors to the table,” said Priscilla Tuan, Hidden Valley marketing manager. “We’re thrilled to extend the brand to include flavors that go beyond ranch and help families enjoy more vegetables and wholesome meals together.”