HEALTH

kidsUV rolls out new line of children’s sunscreen products

BY Antoinette Alexander

NEW YORK BabyUV/kidsUV, a manufacturer of sun protective swimwear and sunscreens for young children, has released its newest line of sunscreen products under the kidsUV brand name.

The new all-natural sunscreen with SPF 30 comes in two colors — pink and aqua blue — to make it fun children.

“Instead of fighting with your kids to put on sunscreen they will be begging you for some,” stated Christopher Zenaty, president. “Children love to put it on. It becomes a game, and at the same time they are protecting their skin.”

The company will be exhibiting at the KIDShow Las Vegas from Feb. 16 to 18 at Bally’s.

 

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Nordic Naturals, American Pregnancy Association team up to educate women on nutrition

BY Michael Johnsen

WATSONVILLE, Calif. Nordic Naturals on Wednesday announced a partnership with the American Pregnancy Association, which includes APA’s endorsement of Nordic Naturals as the “the official omega-3” of their organization.

“We are convinced that our collaborative undertaking with APA will bring about increased education for women on the special role that omega fatty acids play in a new mother’s health along with the health of her baby,” stated Joar Opheim, CEO of Nordic Naturals. “Current studies consistently show that women of childbirth age in this country and Canada consume far too little of these essential nutrients in their diet.”

International nutrition organizations have concluded that pregnant and nursing women need a minimum of 300 mg [omega-3] each day to ensure healthy development of the child within, as well as to support mom’s physical and mental health pre and post-delivery.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Schering-Plough sponsors NASCAR star for Sprint Cup

BY Michael Johnsen

KENILWORTH, N.J. Schering-Plough on Thursday announced its second Sprint Cup racing season as a sponsor of NASCAR star and long-time allergy sufferer Carl Edwards. Edwards will drive the No. 99 Claritin Ford Fusion during the April NASCAR Sprint Cup race at Talladega Superspeedway, NASCAR’s most competitive track.

Last year, Edwards was runner-up in both the 2008 NASCAR Sprint Cup Series and NASCAR Nationwide Series point standings. He also was the voice of the Claritin Clear To Drive campaign which emphasizes the importance of reading medicine labels to check for warnings about drowsiness before getting behind the wheel of a car.

“We are thrilled to continue our relationship with Carl Edwards, and we’re proud of his accomplishments,” stated TJ Higgins, group VP, marketing, Schering-Plough Consumer HealthCare. “[Edwards] has been instrumental in letting consumers know that Claritin effectively relieves both indoor and outdoor allergy symptoms without drowsiness and is safe to take when driving.”

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