HEALTH

KeyVive seeks to improve medication adherence with SMS system

BY Allison Cerra

PARK CITY, Utah A healthcare technology company that uses social media and self-management tools to help people with chronic illnesses is launching a mobile health technology designed to improve adherence.

KeyVive said that its Simplatype mHealth technology, a new SMS system, utilizes proprietary technology with existing cell phone carriers to provide an effective way for practitioners and patients to communicate, store conversations and integrate with electronic records, the company said.

“Our company’s mission is to provide the best healthcare opportunities to professionals in the industry, allowing people to succeed in managing their disease, saving time and money,” said David Greenholtz, president and co-founder of KeyVive. “Pilot groups are currently being implemented, and we are very excited to see how individuals will use their phones to improve their outcomes.”

For more information, visit KeyVive.com.

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FDA approves contraceptive Beyaz

BY Alaric DeArment

SILVER SPRING, Md. The Food and Drug Administration has approved a new oral contraceptive from Bayer HealthCare Pharmaceuticals.

 

The FDA announced Friday the approval of Beyaz (estrogen and progestin) tablets. The pills also contain a folate known as levomefolate calcium. Low folate levels in the body are associated with such conditions as spina bifida, and physicians recommend that women of childbearing age supplement their diets with folate.

 

 

Beyaz is based on Bayer’s Yaz. Yaz is used to prevent pregnancy, treat symptoms of premenstrual dysphoric disorder and treat acne in girls and women ages 14 years and older.

 

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New campaign from Annie’s gets to the ‘Root’ of nutrition

BY Allison Cerra

NAPA, Calif. A maker of all-natural and organic foods has kicked off a new campaign designed to teach children about vegetables.

Annie’s Root 4 Kids campaign seeks to get 1 million children to learn about and plant vegetables now through next year’s harvest, the company said. Annie’s has partnered with the National Farm to School Network, an organization that connects more than 10,000 schools across America with local farms to provide healthy food in cafeterias, nutrition education in classrooms and hands-on learning through school gardens.

To participate, consumers can take a pledge at Root4Kids.com. 

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