HEALTH

KeyView Labs expands retail distribution of brain health supplement

BY Michael Johnsen

TAMPA, Fla. — KeyView Labs on Friday reported that the number of major chain pharmacies and leading specialty retail store locations that carry its flagship Procera AVH product has increased by more than 250% in 2015.
 
Procer AVH, a supplement to improve cognitive health, is now available through 23,000 stores. 
 
"Years of product testing and refinement have enabled Procera AVH to become one of the most highly recommended non-prescription products for brain health and cognitive function," said Scott Eibel, CEO, KeyView Labs. "Now with distribution having more than doubled in just the last few months, it's easier than ever before to remember Procera AVH for brain health."
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Ansell moves into personal lubricant space with two new entries

BY Michael Johnsen

ISELIN, N.J. — Ansell on Monday announced the expansion of the SKYN Collection with the introduction of the SKYN Elite Condom and two new personal lubricants — SKYN Natural Feel and SKYN Maximum Performance.
 
"Research has shown that users love the feel of SKYN, as evidenced by a 97% satisfaction rate in consumer trials,” stated Carol Carrozza, VP sales and marketing North America for Ansell. “We have been thrilled with the reception of SKYN, and are proud to be the only brand to offer a range of condom styles in this premium, polyisoprene design.”
 
The SKYN Collection features condoms made from polyisoprene, as opposed to a natural rubber latex condom. SKYN Elite Condoms are the latest development in polyisoprene, offering a condom that is 20% thinner than SKYN Original Condoms.
 
The SKYN product line is expanding into personal lubricants with lubricants that are compatible with both latex and polyisoprene condoms. SKYN Natural Feel is a water-based personal lubricant blended with aloe vera and Vitamin E and SKYN Maximum Performance is an extra long-lasting lubricant that features a premium silicone-based formula. 
 
LifeStyles SKYN was the first clinically approved polyisoprene condom, and Ansell remains the only company in the U.S. to polyisoprene condoms.
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McNeil, Tylenol launch #HowWeFamily campaign

BY David Salazar

FT. WASHINGTON, Pa. — McNeil Consumer Healthcare, the makers of Tylenol, have launched the new #HowWeFamily effort. The months-long campaign begins today, urging families to share their stories of how they show their love for each other on social media, tagging it with #HowWeFamily.
 
“For the past 60 years, Tylenol has helped care for families of all shapes and sizes. As a brand, we recognize that family truly isn't about who you love, but how,” McNeil’s senior director of marketing Manoj Raghunandanan said “Through the #HowWeFamily program, we are starting a conversation that celebrates the diversity of families today and the shared pride they have in how they love.”
 
The campaign will be accompanied by a series of videos from Tylenol showcasing real families of diverse backgrounds and makeup, the first of which stars actress Gabrielle Union. It will also work with filmmaker and activist Dustin Lance Black, who will create an ad campaign featuring portraits of real families, and in September, Tylenol will release a short documentary showcasing more families
 
“My family may not look like everyone else's but it's legitimate, real and valuable,” Union said. “As a family, whether that is my immediate family or extended family of over 100 cousins, we believe that whatever incarnation your family comes in it is valid. …  That's why I'm so proud to partner with Tylenol on #HowWeFamily to help disrupt the judgment and inspire confidence in all families.”
 
In addition to making a September donation to the Children’s Health Fund, which provides health services to children in need, Tylenol will release the results of its #HowWeFamily study, a survey that provides information which provides a look at how families define themselves.  
 
“Regardless of structure, cultural background, race or religion, key themes that emerged from the #HowWeFamily study revolve around the importance of unconditional love, maintaining traditions, and worthy sacrifice," a #HowWeFamily ambassador and psychiatrist Dr. Gail Saltz said. “Ultimately, the study found that families today are extremely proud of who they are and, even if given the opportunity, 82% wouldn't change a thing to fit a norm.  It is so important for Tylenol to now give families the platform to showcase this pride.”
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