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KeVita intros 3 new kombucha flavors, kicks off #InnerSelfie campaign

BY David Salazar
OXNARD, Calif. — Fermented probiotic and kombucha maker KeVita is introducing three new Master Brew Kombucha flavors to its lineup. The new flavors are Dragonfruit Lemongrass, Mango Habanero and Citrus. 
 
"By pairing enticing flavors with the benefits of organic acids and probiotics, we've grown our Master Brew Kombucha line tremendously from year to year," KeVita founder and CEO Bill Moses said. "These drinks are the total package, and we aim to continually exceed the expectations of our fans with innovative, new brews that taste great."
 
The announcement of the new flavors coincides with KeVita’s national campaign that asks fans to share how they feel on the inside by posting their #InnerSelfie — uploading a selfie to the Inner Selfie site and completing the sentence “I am (blank) inside.” For each photo shared using the hashtag and tagged @KeVitaDrinks, the company will donate $1 to the Gastric Cancer Foundation up to $25,000. 
 
"We believe it's what's inside that counts, and we hope this campaign inspires our fans to share their passions and learn more about what's inside KeVita drinks that can help them revitalize throughout the day," KeVita chief strategy officer Bryan Crowley said. "By partnering with the Gastric Cancer Foundation, we've given our fans an incentive and platform to share their #InnerSelfie – and all for a great cause."
 
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Sabra intros Guacamole Grab n’ Go

BY David Salazar
WHITE PLAINS, N.Y. — Sabra Dipping Company announced Friday the launch of its newest innovation in its guacamole line, Guacamole Grab N’ Go. The product packages Sabra guacamole with Tostitos ROLLS! in a 220-calorie on-the-go snack. 
 
“We were inspired by Sabra guacamole lovers to expand our line, giving fans an easy way to enjoy guacamole on the go,” Sabra managing director of new business Tracy Luckow said. “Guacamole lovers have really embraced Sabra's line of products made with the best ingredients, finding it to be an amazing alternative to homemade guacamole. Growth in the category and consumer interest in on-the-go options has driven this innovation. We are thrilled to share Sabra's latest innovation making it even more convenient for avocado lovers to enjoy a delicious daily dose of guacamole.”
 
The product will launch in September and be available in the deli sections of grocery stores and supermarkets nationwide, the company said. 
 
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Splenda launches stevia sweetener

BY David Salazar
CARMEL, Ind. — Splenda Sweeteners parent company Heartland Food Products on Thursday announced a new addition to its product line, Splenda Naturals Stevia Sweetener, which the company says has no bitter aftertaste. The new sweetener uses what it says is a better-tasting extract from the stevia leaf, rebaudioside D (reb D) and erythritol, which provides necessary volume and texture to the stevia extract that can be 200 times sweeter than sugar. 
 
"We're excited to continue building the Splenda Brand, and are proud to introduce Splenda Naturals Stevia Sweetener,” Heartland FPG chairman and CEO Ted Gelov said. “Our goal was to provide consumers with a better-tasting alternative to stevia sweeteners currently on the market and I'm so proud of this team for this much-needed innovation in the category. With Splenda Naturals Stevia Sweetener, we are giving consumers the chance to enjoy natural sweetness without calories.”  
 
Splenda Naturals Stevia Sweetener is available nationwide with a suggested retail price of $3.99 for a 40-count box and $6.99 for an 80-count box. The product comes with a money-back guarantee. 
 
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