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Keurig, Campbell’s partner on fresh-brewed soup

BY Lesley Thulin

WATERBURY, Vt. — Specialty coffee maker Keurig Green Mountain on Thursday announced that Campbell’s Fresh-Brewed Soup is available for purchase on Keurig.com.

The soup, which is available in Homestyle Chicken Broth an Noodle Soup Mix and Southwest Style Chicken Broth & Noodle Soup Mix flavors can be brewed in Keurig brewers that use K-Cup pods.

“Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” Mark Wood, chief business development and partners officer at Keurig, said. “We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day.”

Campbell’s Fresh-Brewed Soup are 70 calories or less per serving and are made without artificial colors or flavors. The brewing process requires emptying the soup packet into a 12-oz. cup, inserting the K-Cup pod, brewing and stirring.

Company executives anticipate large sales of the Campbell’s product.

“We know more than 80% of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea,” Michael Goodman, marketing director of the innovation division at Campbell Soup, said.

Campbell’s Fresh-Brewed Soup Kits are available in 8-count boxes on Keurig’s website, grocery stores and Amazon.com, and each kit includes one noodle packet and one broth K-Cup pod, the company said.

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Doritos announces 10th Crash the Super Bowl contest

BY Lesley Thulin

PURCHASE, N.Y. — PepsiCo's Doritos brand on Wednesday announced the 10th and final Crash the Super Bowl contest, which invites consumers to create a 30-second TV advertisement for the brand. The winner will be awarded $1 million and the opportunity to collaborate with Zack Snyder, Warner Bros. Pictures and DC Entertainment.

The commercial that received the most votes on Doritos.com will air during the Feb. 7 broadcast of Super Bowl 50 on the CBS television network in the United States. Submissions are due by Nov. 15. 

"Over the past nine years, the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand," Ann Mukherjee, president of PepsiCo Global Snacks Group and PepsiCo Global Insights, said. "Doritos fans all around the world are creative and share a passion for the brand that comes through in the fantastic work they submit for this contest, and I can't wait to see what they come up with this year."

Finalists will be invited to California to attend Super Bowl 50 and watch the game from a private suite, according to the company.

Over the course of 10 years, the Crash the Super Bowl contest has received 32,000 consumer submissions and has awarded more than $7 million in prize money. 

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Coca-Cola releases film honoring Hispanic Heritage Month

BY Lesley Thulin

ATLANTA — Coca-Cola on Wednesday announced that it has created a short film in honor of Hispanic Heritage Month.

“Orgulloso De Ser” depicts people sharing their family stories and displaying pride of their heritage by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can, the company said.

“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” Lauventria Robinson, VP of the Multicultural Center of Excellence at Coca-Cola North America, said. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”

The company is also inviting families to buy a “Share a Coke” contour bottle personalized with their last names. 

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