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Kettle Foods releases sea salt and vinegar baked potato chips

BY Melissa Valliant

SALEM, Ore. Beginning in January, supermarkets and natural food stores will be offering Kettle Foods new Sea Salt & Vinegar Baked Potato Chips in 4-ounce bags for about $3.79.

The new chips combine a tangy vinegar taste with a touch of sea salt and are made from whole potato slices, oil and all natural seasonings. Adhering to Kettle Foods’ commitment to all-natural, healthy snacks, the new product contains no trans fat, MSG, artificial colors or flavors, gluten or preservatives. All ingredients are natural and non-GMO. The snack contains 65 percent less fat than regular potato chips and only 120 calories per serving.

Kettle Foods guarantees great taste, despite the low fat and calorie content. In fact, the company is backing their guarantee with the Snackback Flavor Guarantee in which consumers can return an opened bag of Kettle Brand Baked Potato Chips for the original Kettle Brand Potato Chips if they are unsatisfied with their original purchase.

“Our new Baked Chips are loaded with flavor so consumers can finally hold a healthier snack to a higher standard,” said Julie Dunmire, brand director for Kettle Foods. “Kettle Brand fans will enjoy the same delicious, all natural potato chip, just baked for 65 percent less fat‹we promise.”

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Coors Light sweepstakes offers trips to Super Bowl XLIII

BY Jenna Duncan

MILWAUKEE, Wis. Coors Light is currently running a sweepstakes promotion that offers the chance for one of three pairs of tickets, plus travel and room expenses, to next year’s Super Bowl XLIII. Two addition trips to two Super Bowl XLIV, to be held in 2010, are also available as prizes, Coors Brewing Company said.

The sweepstakes is being promoted in English and Spanish-language packages of Coors and Coors Light “banquet-vented” wide mouth cans and “cold-activated” bottles.

For TV spots, Coors will continue “Coaches” ad campaign airing Super Bowl messages from Mike Ditka and Barry Switzer will begin to air. The spot with Coach Ditka airs Dec. 12 and the TV ad with Switzer is set to debut  Jan. 3. 

“Every NFL fan dreams of experiencing the Super Bowl in-person, and Coors Light is the only beer that can make that dream a reality,” Lee Dolan, vice president of marketing for Coors Light, said. 

Players can enter by texting or entering online access codes found on specially marketed packages of Coors and Coors Light. Consumers over the age of 21 can register online at http://www.coorslight.com/superbowl/ to enter the contest, or text their entry numbers to 42653 (4COLD) for a chance to win. A drawing will be held on Jan. 13 for the Super Bowl XLIII trips and another drawing for trips to the Super Bowl XLIV is scheduled for Feb. 3.

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Peeps brings holiday cheer to candy aisle

BY Melissa Valliant

BETHLEHEM, Pa. Just Born Inc., maker of Hot Tamales, Mike and Ike and Peeps, has released holiday Peeps Brand Marshmallow Candies that come in a variety of seasonal shapes. The popular candy is now available in the form of white letters J, O and Y, complete with gold glitter and grouped in three- and nine-count packages for 69 cents and $1.29, respectively.

“We know our loyal fans like to consume and create with Peeps,” Chris Schneeweiss, Peeps brand manager. “In fact, 30 percent of our consumers use Peeps in crafts and recipes. We have created the Peeps Joy Holiday Cake to give our fans a festive and fun way to celebrate with friends and family.”

Peeps is also offering Peeps Peppermint Stars in a nine-count pack, Peeps Trees in three- and nine-count packs, Peep Snowmen in three- and nine-count packs and Peeps Cookie Flavored Cutouts in six-count packs.

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