Keryx enrolls patients in Zerenex trial
NEW YORK Keryx Biopharmaceuticals has started a late-stage clinical trial of a drug for patients on kidney dialysis, the drug maker said Thursday.
Keryx plans to enroll around 150 people for a phase 3 trial of Zerenex (ferric citrate), a treatment for patients on kidney dialysis with elevated serum phosphorous levels, also known as hyperphosphatemia. The company started the short-term efficacy study Thursday and plans to start the long-term safety and efficacy study in third quarter 2010.
“I am pleased to be leading the registration program for Zerenex,” study chairwoman and Vanderbilt University medicine professor Julia Lewis said. “The clinical data generated to date suggests that Zerenex is an effective, safe and well-tolerated phosphate binder which we expect is differentiated form other marketed therapies by its iron composition and potential dosing convenience.”
Publix supports flood, tornado relief
ATLANTA In line with many other retailers in southern United States, Publix has established a program to offer customers a way to assist those affected by the devastating floods and tornados in Alabama and Tennessee.
Customers may donate at the register to the American Red Cross Disaster Relief Fund at Publix stores throughout Tennessee and most of Alabama, Georgia and South Carolina. The customer donation program will continue for a few weeks, based on customer response.
In related efforts, Nashville-area Publix stores will be collecting nonperishable items for the Second Harvest Food Bank of Nashville. The food bags will be distributed to shelters servicing the impacted communities. The company also is coordinating efforts with Feed the Children for a donation of approximately $25,000 in shelf-stable items.
“Our thoughts and prayers are with the families who have lost loved ones, homes and personal belongings as a result of this disaster,” said Brenda Reid, media and community relations manager for Publix. “We would also like to take a moment to recognize our associates who are working hard everyday to make sure that their Publix is open and able to provide the products and services our customers need and want.”
Currently, all Publix locations are open and serving their surrounding communities.
Social media placed into action by Wegmans
ROCHESTER, N.Y. As a potential example of how retailers will communicate directly with customers in the future, Wegmans recently tapped into its online services. Upon hearing customer concerns about the effect of the Gulf of Mexico oil spill on seafood at its stores, Wegmans turned to social media to spread the word.
By posting a video link on Twitter, it enabled its customers to meet Carl Salamone, VP seafood and hear about how the spill does (or does not) impact the seafood at its stores.