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Kerr raising funds for wounded troops

BY DSN STAFF

RALEIGH, N.C. Kerr Drug today launched a chainwide effort to raise money for U.S. servicemen and women wounded in Iraq and Afghanistan.

The chain launched the fundraising campaign at its North Hills Mall store Friday, in its home market, with North Carolina’s Lt. Gov. Beverly Perdue and several wounded service members in attendance. At the kickoff, Kerr released balloons to honor more than 12,000 North Carolina-based military personnel injured so far in the two conflicts, according to a report in the Ralleigh News & Obersver.

The money will be administered by the American Legion and the North Carolina Heroes Fund.

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P&G test markets Swash for those who avoid doing laundry

BY Antoinette Alexander

CINCINNATI Procter & Gamble has developed a new laundry detergent line, dubbed Swash, that targets those consumers who often re-wear their clothing.

The new lineup includes:

  • Smooth it Out to eliminate odors and static.
  • Steam it Out, which is a moistened cloth to toss in the dryer with the clothes to remove odors and wrinkles.
  • Fresh it Up to remove odors and freshen clothing.
  • Get it Out, which is a stain-erasing pen.

P&G is testing the line in Lexington, Ky. According to a Web site promoting the new line, Swash is being sold at such retailers as CVS, Walgreens, Kroger, Wal-Mart and Target.

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Longs to settle CVS-related suits

BY Antoinette Alexander

WALNUT CREEK, Calif. Longs Drug Stores announced on Wednesday that it has agreed to settle class action lawsuits related to the pending acquisition by CVS Caremark.

Under the terms of the proposed settlement, Longs has agreed to provide additional disclosures in its solicitation/recommendation statement. Finalization of the proposed settlement remains subject to several conditions, including court approval.

As previously reported, the regulatory waiting period under the Hart-Scott-Rodino Antitrust Improvement Act has expired, satisfying a condition to the closing of the deal. The waiting period expired Sept. 5.

Under the planned acquisition, CVS Caremark will buy for $2.9 billion, including debt, Longs Drug Stores’ 521 retail locations in California, Hawaii, Nevada and Arizona, as well as its PBM services.

Longs owns the real estate associated with approximately 200 store locations, three distribution centers and three office facilities. CVS Caremark has “conservatively” valued the store locations alone at more than $1 billion.

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